Sheridan places ‘Rest Above All’ in a multitude of locations to launch new platform via Fabric

To encourage Australians to rethink the importance of a good sleep, Sheridan is inviting everyone into the bedroom, no matter where they are. Created by Fabric (part of the TBWA\Sydney Group), the campaign introduces a new platform, ‘Rest Above All’, featuring talent resting comfortably on Sheridan’s range of bedding accessories.

The campaign is tactically placed to encourage viewers to elevate their rest above the activities which typically take priority in those locations. At train stations, cinemas, night clubs, shopping centres, and even when scrolling within their own home, Aussies will see the benefits of placing their rest above everything else.

Each placement across OOH, BVOD, social and digital is designed to disrupt behaviour and the media formats, placing a quality rest within arm’s reach, and inviting Aussies to visit Sheridan as the one destination for all their sleeping needs.

Says Keenan Motto, co-founder and creative partner of Fabric: “In a world weighed down by the pressures of everyday life, there’s nothing more important to the quality of our lives than putting the quality of our rest first.”

Says Andrew Seargeant, group general manager, Sheridan: “Our premium pillows, quilts and bed accessories elevate your rest beyond the everyday. Creating a space where you can switch off from the day-to-day, and place your rest above all.”

Australians can start on the path to experiencing rest above all by using an online interactive quiz which provides personalised recommendations from Sheridan’s bedding and accessory range, to cater specifically to individuals’ needs for a quality sleep.

Client: Sheridan
Group General Manager: Andrew Seargeant
Sheridan Internal GD & Marketing Team
Creative Agency: Fabric – Part of the TBWA\Sydney Group
Photographer: Darren McDonald
DOP: Jack Birtles
Stylist: Nat Turnbull
Media Agency: OMD