Kaboodle kitchen celebrates the affordability of DIY design + installation in new work via VMLY&R

Kaboodle kitchen, one of Australia’s leading DIY kitchen specialists has launched a new brand campaign via VMLY&R Brisbane that celebrates the affordability of do-it-yourself design and installation.

With a focus on creating stylish, quality kitchens that won’t blow the budget, kaboodle’s latest TVC is a tale of two kitchen renovations; one couple spent too much on their kitchen, and the other “kaboodled it!”.

John Harrison, marketing manager at kaboodle kitchen says that the latest brand instalment was conceived with the current market climate in mind: “With cost of living pressures, design-savvy consumers are seeking cost effective options when it comes to renovations and interior fit outs. Our new campaign gives consumers the confidence that you can get a quality, stylish, designer look kitchen without the expensive price tag, thanks to kaboodle’s on-trend product offering and DIY planning, design and install resources.

“When renovators are looking for a new kitchen that won’t blow the budget, we want them to kaboodle it!”

The new “kaboodle it!” brand campaign will be executed across TV, print, radio and digital in Australia and New Zealand.

Client: kaboodle kitchen
Marketing Manager: John Harrison

Creative Agency: VMLY&R Brisbane
Executive Creative Director: Ben Davis
Copywriter: Dane Alexander
Broadcast Producer: Katie-May Hollett
Senior Account Manager: Brooke Howatson
Production Agency: Cave Studios
Producer: Peter Dixon
Director: Paul Baiguerra

Photographer: Dylan James
Stylist: Karin Bochnik