Uncommon London picks The Glue Society to direct new B&Q ‘Prices. Nailed’ campaign

The Glue Society has directed a striking new campaign for B&Q created by agency Uncommon London, titled ‘Prices. Nailed’.

 

With the current cost of living crisis in the UK (and beyond) affecting everything from milk to school essentials, B&Q have locked down the prices for a number of key DIY items during the Spring season.

The campaign features an artful film directed by The Glue Society through Biscuit Filmworks x Revolver.

The film was shot entirely upside down and in camera – from the fence to the painted backdrop – with all the objects floating in a suspended reality. As some everyday items lift up seemingly affected by inflation, the B&Q products are literally and figuratively nailed down – finally resolving into the familiar form of a hammer.

Project Name: Prices. Nailed.
Client: B&Q
Creative Studio: Uncommon
Production Company: Biscuit Filmworks UK x Revolver
Director: The Glue Society
Producer: Tom Birmingham
Managing Director: Rupert Reynolds-MacLean
Executive Producer: Samantha Chitty
Head of Production: Polly Du Plessis
Production Manager: Adam Oyejobi
Director of Photography: Krzysztof Trojnar
Production Designer: Mark Connell
Stylist: Molly Robinson
Hair and Make Up Poppy France
Editing Company: Tenthree
Editor: David Whittaker
Post Production: Electric Theatre Company
Exec Producer: Vic Lovejoy
Producer: Joe Billington
VFX Supervisors: James Sindle and Amy Smith
2D Lead: Amy Smith
Comp: Tane Welham
Comp: Catarina Goncalves
Grade: Jason Wallis
Sound: String and Tins
Audio Post Production: String and Tins
Sound Design: Adam Smyth
Audio Mix: Joe Wilkinson
Audio Producer: Olivia Endersby
Music Supervision: King Lear
Music Supervisors: Sarah Giles & Kaya Pino