Optus Smart Spaces launches ‘Flipping Smart’ content series with Three Birds Renovations as part of 360 partnership via Emotive

Optus, which recently launched Smart Spaces, offering customers the latest Smart Home devices and expert services via their ‘O-Team’, has partnered with home renovation experts and content powerhouse, Three Birds Renovations (TBR). The partnership, delivered end-to-end via Emotive and produced in conjunction with Reel Focus films, includes a range of custom content alongside the launch of a new branded entertainment format, ‘Flipping Smart’.

 

Says Rhian Mason, head of creative amplification, Emotive: “In an emerging and relatively complex category of smart technology, we needed a creative solution to educate potential customers while also driving an emotional connection to spark interest and demand. We identified that one of the key elements many people overlook when they renovate or improve their space is smart technology. Enter Three Birds Renovations and a deeply engaged audience of millions of passionate renovators, across YouTube and social media.”

Central to the partnership is Flipping Smart, an episodic four part series hosted by TBR that lives on YouTube. Offering a unique take on the usual home reno show, the series visits Three Birds Reno School students, revealing their renovations, whilst installing and showcasing how the latest smart tech is the missing link when it comes to transforming your space, with the help of the expert Optus O-Team.

The latest episode sees TBR and the O-Team pay a visit to Chrissy and James to smarten up their home and simplify their busy family life with some clever devices.

View the Flipping Smart Episode 2 highlights trailer HERE.

View the full episode HERE.

Alongside the Flipping Smart episodic series, Smart Spaces will be deeply integrated into Three Birds ecosystem across Youtube, social, and broader digital channels.

Says Lana Taylor, co-founder and director at Three Birds Renovations: “Three Birds Renovations as a brand is all about creating an engaged community of women helping women to create their dream homes. When Optus reached out to us with their Smart Spaces and O-Team concept it immediately resonated with us because it taps into a real insight that women often overlook integrating smart tech into their homes during a renovation or new build.”

View the most recent piece of TBR custom content featuring Three Bird’s latest Home Renovation project, House HERE.

Says Cameron Luby, head of consumer marketing, Optus: “We’re so excited about this partnership with TBR. There are fantastic synergies between us, with both businesses dedicated to helping people transform and optimise the spaces that mean the most to them. This really is the perfect partnership to educate people on the potential for living smarter, not harder, and really bringing to life all the benefits of having our expert O-Team there to help from start to finish. And with the Flipping Smart series we have a suite of content that allows us to do that and be the entertainment, not the interruption.”

The content will be promoted extensively across digital and PR, leveraging the power of the TBR’s fan base. Importantly, the asset suite has been designed to do it all, working full funnel to deliver both brand awareness and sales action messages through custom videos and social cutdowns.

To find out more, visit the Smart Spaces website HERE.

Client: Optus
Smart Spaces Marketing, Content Marketing Manager: Ryan McKinnon
Smart Spaces Marketing, Associate Director: Alayna Peters
Smart Spaces Marketing, Associate Director: Shahida Yosufzai
Head of Consumer Marketing: Cam Luby

Creative agency: Emotive

CEO and Founder: Simon Joyce
Head of Strategy and Managing Partner: Michael Hogg
Strategy Director: Anna-Claire Clendon
Business Director: Molly Rugg
Business Director: Andrea Dalton-Doran
Account Director: Robyn Claffey
Creative Director: Zane Pearson
Creative Director: James Pash
Creative Director: Rory Pearson
Head of Production: Hayley-Ritz Pelling
Senior Producer: Michael Hollis
Senior Producer: Sophia Delimihalis

Creative amplification: Emotive

Head of Creative Amplification: Rhian Mason
Talent Acquisition Director: Ben Keep

Media Partner: Three Birds Renovations
Co-Founder & Sales & Marketing Director: Lana Taylor
Co-Founder & Creative Director: Bonnie HIndmarsh
Co-Founder & Operations Director: Erin Cayless
Head of Partnerships: Louise Cottrel

Marketing & Content Manager: Milly Hall

Production company: Reel Focus Films
Director: Paul Powers
Line Producer: Ally Pinnock
DOP: Matt Maule
Art Director: Ruth Levi
Editor: Jes Laverick
Colourist: Reel Focus Films
Sound: Electric Sheep Music
Online: Warren Yee