Queensland University of Technology appoints VMLY&R as new full-service creative agency

After more than two decades with its incumbent agency, the Queensland University of Technology (QUT) has appointed VMLY&R as its full-service creative agency, following an extensive tender process.

This new partnership leverages the full breadth of VMLY&R’s service offering, including brand, creative, digital experience, and content.

Says Adam Kennedy, managing director of VMLY&R in Brisbane: “We’re delighted to partner with QUT and look forward to working on such a highly regarded brand; one which provides transformative education, student experiences and research.

Evolving and growing QUT’s brand across the entire student journey is a once in a generation opportunity for us.”

Says Xavier Amouroux, executive director, marketing and communication at QUT: “We have found in VMLY&R a partner that will deliver cutting-edge creative and digital thinking, and also has the right cultural fit with our team, partners and the wider university. We are looking forward to working in partnership with them.”