Special New Zealand ranks #9 in AME Awards 2022 AME Agency Report

Special New Zealand has ranked #9 agency in New York Festivals  AME Awards’ 2022 AME Report, whilst Motor Neurone Disease New Zealand has ranked equal #5 with Pepsi and Sheba top brand.

The 2022 AME Report is a two-tiered ranking report of some of the world’s most successful agencies and brands according to their achievements in the 2022 AME Awards.

Says Rory Gallery, chief strategy officer, Special New Zealand: “It’s fantastic to see that David’s Unusables has been recognised by our peers around the world for its achievement in raising awareness of the nature of Motor Neurone Disease amongst a huge proportion of New Zealanders. Congratulations to all of the winners and thanks to the wonderful judges for volunteering their time.”

The AME Agency Report honors agencies who have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognizes risk-taking brands who approved game-changing work that contributed to the brands position on the AME ranking report.

 Top-scoring campaigns for 2022 improved brand awareness, engaged consumers and succeeded in driving results for global brands. Global agencies earning a place on the AME Agency Report employed first-of-its-kind technology, crowdsourcing, omnichannel marketing, media led engagement, OOH activations, branded entertainment, experiential marketing, gamification, influencer-led campaigns, guerilla marketing, and donation driven-initiatives to improve brand relevance, create contextual engagement, achieve growth, and deliver stunning bottom-line results.

The UAE Government Media Office led both the AME Agency and Brand Report with an unprecedented dual honor, achieving the top rank on both the Agency and Brand Report. This is the first time in the history of the AME Report that an agency/brand earned the number one spot on both reports earning the highest number of points for their innovative and results-driven campaigns that include “The Warm Winter Livestream,” “The Donation Plate,” and “A Winter Through My Eyes.”

“At the UAE Government Media Office, we go much further than brief agencies and assess the performance of our campaigns. We are actively involved in the full process from ideation to execution, so much so that we’re acting as an agency as much as a client. While we work closely with our agency partners, we also have a strong creative resource in-house, collaborating together to build on insights and creative sparks to turn them into award-winning and goal-achieving work. I couldn’t be prouder of my team as we are recognized as the Agency of the Year at the New York Festivals AME Awards in 2022. I understand it’s a rare occurrence for a client to achieve this and even rarer, as in never happened before, for the same company to be the Brand and Agency of the Year at the same time. The lines of demarcation are clearly changing, and structures are reshaping in front of our eyes. Brave and effective is certainly a description that we share with the AME Awards and this trophy is the perfect illustration of our forward-thinking method of working.”

Zulu Alpha Kilo Canada’s creative and effective work saw the agency rise to the second rank on this year’s AME Report. A robust number of campaigns including “The Micropedia of Microaggressions” “Come and Glow,” “Orders of Sacrifice” and “Tough Turban” earned top scores resulting in multiple AME Awards.

Says Zak Mroueh, chief creative officer and founder, Zulu Alpha Kilo: “We’ve always believed in the power of ideas to create game-changing results for clients. We are thrilled to learn that our work has been recognized in equal measure for its creativity and effectiveness.”

2022 AME Agency Report

1. 1. UAE Government Media Office
2. 2. Zulu Alpha Kilo
3. 3. Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux**
4. 4. AMVBBDO United Kingdom
5. 5. Havas Middle East
6. 6. ALMA DDB
7. 7. Energy BBDO
8. 8. Saatchi & Saatchi MEA
9. 9. Special New Zealand
10. 10. Leo Burnett Group Manila

*Tie in agency rank

**Multiple agencies working together

To view the AME Report, visit HERE.

The 2022 AME Brand Report honors risk-taking global brands for their innovative and strategic campaigns that delivered measurable results. Brands approved game-changing strategies, utilized first-of-its-kind technology, shined a spotlight on diversity and inclusion, partnered with influencers, rallied on behalf of those less fortunate, embraced social marketing, created unique partnerships, went head to head with environmental challenges, and created new ways to support communities.

2022 AME Brand Report

1. 1. UAE Government Media Office
2. 2. Flutwein
3. 3. adidas
4. 4. Extra
5. 5. Motor Neurone Disease New Zealand/Pepsi/Sheba*
6. 6. McDonalds / Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on Inclusive Diversity and Workplace Equity, and Pride at Work*
7. 7. Hondao Senior Citizen’s Welfare Foundation
8. 8. Harry Rosen
9. 9. Pfaff Harley-Davidson
10. 10. Fenty Beauty

*Tie in brand rank

All 2022 AME award-winning entries were determined by the AME Grand Jury. The results of these jury panels determine an entry’s score and its placement within the AME annual rankings brief.

To view the entire 2022 AME Report (Agency & Brand) visit: HERE. To view 2022 AME Awards winner’s showcase, visit: HERE.