Publicis Groupe’s Maurice Lévy and Arthur Sadoun put the spotlight on HPV-related cancer
With the help of a special guest, Maurice Lévy and Arthur Sadoun put the spotlight on HPV-related cancer.
2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements, the group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus.
Despite the fact that 80% of all adults will contract HPV at some point in their lives, for far too long cancers related to this virus have been hidden, shushed, stigmatized. They have therefore become a pervasive silent killer.
This is a particularly personal theme for Publicis Groupe CEO Arthur Sadoun as he was diagnosed and treated for HPV-related cancer earlier this year.
HPV is linked to a significant rise in cancers in both men and women, despite the availability of a highly effective vaccine. While some countries have made vaccination of young people against the virus a top priority, awareness remains relatively low across the wider population.
Joining Lévy and Sadoun in this year’s Wishes is a special guest, who also went through HPV-related cancer, to encourage everyone at Publicis, and hopefully beyond, to protect themselves and their loved ones from this preventable illness. Click here to view this year’s Wishes.
Publicis Groupe’s 2023 Wishes film was created by Le Truc, in partnership with Prodigious.
3 Comments
What the hell is going on here.
It’s a person openly discussing his recent battle with cancer.
As someone who has survived an HPV cancer (tongue cancer) can I please add a voice for vaccination. But vaccination only works before you are sexually active – so it is your kids you need to get vaccinated. Really the younger the better – I think current understanding is 11/12, but it can be done as young as 9 (and remember sexual activity can just be kissing) – both girls and boys.
It is usually given through school vaccinations – but if your school is not on the program off to the GP. Sorry to be boring but I don’t want anyone to go through what I had to (and Michael Douglas, and Stanley Tucci) when a quick shot can totally prevent both Oral and Cervical forms of HPV cancer. Lecture over.