RedBalloon encourages Aussies to create meaningful memories in new brand campaign via BMF

Australia’s largest experience marketplace, RedBalloon, has launched a new brand campaign via BMF in the lead up to Christmas, encouraging Aussies to create meaningful memories that will last a lifetime with a RedBalloon experience.

The campaign looks to disrupt the traditional gift occasion by positioning experience-based gifts as the meaningful alternative to a physical gift. The integrated campaign ‘Meaningful Memories’ will roll out across OOH, BVOD, social, digital and PR.

Says Timothy Harrison, brand manager, RedBalloon: “RedBalloon offers so many enriching experiences across the country, many of which make incredible gifts. As we enter the holiday shopping season, we wanted to remind Aussies that an experience-based gift with RedBalloon won’t just create smiles on Christmas morning, but also memories that will last a lifetime.”

Says Stephen McArdle, CEO, BMF: “It’s fantastic to be working with RedBalloon at such an interesting time in its brand journey, while kicking off the new relationship with a fun, content-driven Christmas campaign. We’re looking forward to continuing this partnership by leveraging our deep branding and design expertise in the New Year.”

Client: RedBalloon
Creative: BMF
Production Company: Photoplay / Playtime
Director: Michael Gupta
Media: Kaimera
PR: We Are Different