Red Havas’ Amaury Treguer + One Green Bean’s Mary Proulx launch ‘Bread Agency’ – a social agency with social commerce at its core

Senior social media industry experts, Amaury Treguer and Mary Proulx, have come together to launch a specialist social media agency focusing on social commerce.

Treguer (above left), who was most recently executive director at Red Havas and Proulx (right), who was head of social and influencer at One Green Bean, have moved on from their positions in the Havas network to launch their new venture called ‘Bread Agency’ (breadagency.com.au).

Says Treguer: “The next social shift is coming quickly – moving it from a discovery channel to a sales powerhouse with social commerce at the core.

“We’re seeing this already throughout Europe, North America and Asia and are working with forward-looking brands and retailers to lead the evolution here in Australia.”

The new social agency brings a refreshed look at what social media services should entail, aiming to set brands and retailers up for success in the new era of social, with social commerce at its core.

Bread’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing. Foundation clients include Koh, Connect Hearing and Volvo Ocean Lovers Festival.

Says Justin Alexander, co-founder, Koh: “We wanted to work with a social media agency that could help us future-proof not only our social strategy, but our sales funnel.

“Bread Agency’s incredible experience within the social space and forward-thinking approach to social commerce has been the refreshing take we needed.”

Treguer and Proulx have more than 25 years combined experience in the social space. The duo met during their time within the Havas network, working as part of the same team at Red Havas before Proulx moved to head up the social and influencer team at One Green Bean. They have worked across Europe, Canada and Australia on leading brands including, Netflix, Toyota, Amazon, BIG W, Woolies X, NIVEA, and Virgin Australia.

Says Proulx: “Social media and its function within businesses continues to shift. As new platforms emerge and existing platforms evolve, it’s becoming increasingly complicated for marketers to use it effectively.

“Brands need experienced, honest, and creative advisors to help them navigate the mind field that social can be so that their bottom-line can benefit from it. That is exactly what we’ve designed Bread Agency to be. When we think about the future of Bread, we can’t help but smile! Exciting things to come.”