DDB’s Jenny Mak and R/GA’s Heather Sheen joins Copy School 2022 masterclass line-up

The final masterclass for Copy School 2022 has been filled with a Sydney double-act. Two for the price of one! Jenny Mak, DDB creative partner and Heather Sheen, R/GA head of planning will tutor on Empathy, Strategy and Persuasion.

(Mind you their price is a bargain $0. All industry tutors provide the precious time to prepare and present their masterclasses pro bono. That way to not-for-profit Copy School can offer nine masterclasses over five mornings in a pleasant venue with morning tea and a graduation lunch for just $495.)

Says John Bevins, Copy School co-chair along with Chris Taylor: “A long time ago copywriters became even more than great wordsmiths, they became empathists, strategists too; but then dark, digital forces began dubbing writers mere content providers. I know Jenny and Chris, DDB creative partner and R/GA head of planning, encourage copywriters to think strategically. I hope our tutor duo will share their priceless ‘how to do it’ secrets.”

Note below the stellar line-up of Copy School’s Tutors of 2022. This Monday in Melbourne at Brix Bar and Dining. The following in Sydney at The Nag’s Head. Giddy up, register now at copyschool.org

Monday’s Masterclasses:

What Makes a Great Copywriter? Sarah McGregor, Executive Creative Director, Dentsu, in Melbourne / Andy Flemming, 72andSunny, in Sydney

The Basics Hilary Badger, Group Creative Director, Clemenger BBDO, in Melbourne / Georgie Waters, M&C Saatchi, in Sydney

Tuesday’s Masterclasses:

Writing to Length Jeff Goodby, co-chairman, Goodby Silverstein & Partners, via Zoom in Melbourne and then again Sydney

Empathy, Strategy, Persuasion Sarah Vincenzini, Associate Creative Director, M&C Saatchi, in Melbourne / Jenny Mak & Heather Sheen, Creative Partner & Head of Planning respectively, DDB & R/GA respectively

Wednesday’s Masterclasses:

Dialogue Doogie Chapman, Creative Director, Freelance, in Melbourne / Jonathon Kneebone, Founder & Creative Partner, The Glue Society, in Sydney

Selecting and Directing Talent Paul Le Couter, Head of Sound, Squeak E Clean Studios, In Melbourne / Ralph Van Dijk, Creative Director and Founder, Eardrum, in Sydney

Thursday’s Masterclasses:

Presenting Tristan Graham, Executive Creative Director, Clemenger BBDO, In Melbourne / Barbara Humphries, Executive Creative Director, The Monkeys, in Sydney

Resilience Jess Wheeler, Creative Director + Internet Menace , Freelance, in Melbourne / Dee Madigan, Owner and Executive Creative Director, Campaign Edge, in Sydney.

Friday’s Masterclass:

Finding your Strengths and Working to them Sally Brownbill, Creative Talent Specialist, The Brownbill Effect, in Melbourne / Esther Clerehan, CLEREHAN, in Sydney