Sexpo gets new work up via The Core Agency
To promote the upcoming Sexpo in Sydney, The Core Agency has hooked up with the event owner, Australian Exhibition Group.
The campaign uses humour to deliver on Sexpo’s desire to broaden its appeal as a fun and entertaining event for adults.
The agency developed creative work designed to make a big impact on a limited budget. The idea uses life-size chalk drawings of people sprayed onto the pavement, each one drawn around an impressively large, upright metal ‘pole’. The campaign placement takes interesting positions around Sydney’s Central Station and will remain up until the event finishes, or some wowser complains…
The Core Agency approached Street Fighter Media to activate the campaign as they have quite a reputation around town for pulling off this kind of ambient production. The special process they use to spray the stencil onto the pavement means it can stay up for days, if not weeks.
Sexpo is the largest and longest-running adult exhibition in the world. It aims to satisfy curiosities, frolic with fetishes and flirt with a tantalising diversity of education and entertainment exhibitors – by creating a vibrant and safe environment for fun-loving adults.
It runs in Sydney from October 28-30 at the International Convention Centre before moving to Melbourne in November.
Says Christian Finucane, founder and creative partner of The Core Agency: “Without a budget for traditional media our challenge was to come up with an idea that was simple to produce, and that people would want to share.”
Says Kevin Mack, CEO of Australian Exhibition Group / Sexpo: “When The Core Agency showed me the idea I laughed out loud and knew we had to make it happen. It’s great fun and will appeal to the broad range of people who are curious about visiting Sexpo.
Client: Australian Exhibition Group
Brand: Sexpo
CEO: Kevin Mack
Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Art Director: Christian Finucane
Illustrator / Designer: Steve Thurlby
Group Account Director: Sid De
Photographer: Michael Malherbe
Activation: Streetfighter Media
41 Comments
Too funny!
Genius. Very smart.
Good
Although…I’m unsure as to why the woman has a penis. Is she trans or was finding an object to represent a vagina or breasts more difficult?
Anyway, it’s a good idea
Love it! Proof that brave clients do still exist. This is what you get when clients focus on cut-through not bloody focus groups.
Love it! Don’t listen to the inevitable “wowsers” this is fun.
Keep up the good work!
Only Kevin would think of this. Well done!
Looks like a strapped device my friend. Great work
Looks like a strapped device my friend
Awesome
I wish I could get it up like that…
I didn’t make that comment.
Love it! Very smart and cheeky.
Ha funny! So simple this is exactly the right kind of thing for this kind of brand. Love it!
Ahh, I see the straps now!
Ha!
Erections and strap ons in public parks – its too good
2002 called, it wants its scambient ad back.
Shut up
I am disgusted by this kind of thing. Though I did chuckle.
I’ve got a hard on for this.
Putting chalk on footpaths the night before award entries close is a Kiwi thing.
They won’t be happy. Just warning’ ya!
Serious question.
Is this approved by Council, or doesn’t it need Council approval?
The easiest client in the world.
They have no money.
They’ll buy ANYTHING.
And this is it.
This is the absolute best idea you had for Sexpo.
@Kiwi fury
The date was driven by the fact that Sexpo starts in Sydney today:
https://www.sexpo.com.au/
Get yourself down there!
Student work.
I’m a student, where can you learn to do this, looks like fun. I heard of western sydney Ad school or something….
What’s a book….
I thought we didn’t make ads like this any more.
Glad we still do.
I’m convinced, this is great.
V funny… Is it just me or did anyone else notice the ‘piercing’?
Two ways to look at this I guess.
One is, the sort of people who would visit a sexpo really just need to be told that it’s happening and they’ll be there (not judging them, btw – it’s just not everybody who would visit a sexpo), so dick joke, job done, tick tick tick.
The other is that the sort of people who would visit a sexpo are going to be there anyway, so spend your moneys trying to attract more of the people who wouldn’t – probably by doing something really smart, that makes you think, and isn’t a dick joke.
That said, this is funny.
It would also make me really angry walking down that street with my 4 year old and 10 year old.
You had a brief for Sexpo and this is it. Really?
Genuinely embarrassed for all involved.
yawn…..
A fun idea for a fun brand. Simple as that people. Proof that stand-out ideas don’t need some kind of data integration or wifi enabled widget. Just brave clients who know their customers.
This is brilliant, perfect example of ambient
What a relief to see something that is smart, funny and relevant. Really sticks out from the sea of boring stock shotty content that masquerades as advertising these days….
Yeah baby!
In 1998, this would not go in my book because my CD (any CD) would say that it is painfully expected and terribly first thought.
That’s brilliant! So simple.
That’s brillisnt! So simple.
Thanks for making my day, laugh out loud great.
I’m sorry, but this is the kind of stuff we drum out of Award School students on day 1. The pole is the dick. Got it. Now go away and think a little deeper about an interesting insight that could lead to something genuinely fresh and unexpected. Yes it’s simple, simply lacking any real creativity.
This is bloody brilliant!
Sometimes a scammy piece of work still gives you a laugh.