ENGIE demonstrates that ‘zero is everything’ in new campaign from AJF Partnership

Global energy company, ENGIE launched their first locally made brand campaign with AJF Partnership this week demonstrating that, for ENGIE, the race to achieve net zero is everything.

 

The new campaign aims to highlight ENGIE’s multi-sector approach, including low-carbon electricity generation, residential customer energy products and infrastructure. The audience will join the race to net zero as it follows the film’s hero while she accumulates speed and momentum. It’s inspired by the many activities of ENGIE that surround her from an array of batteries at Hazelwood to a wind farm at Willogoleche.

Says ENGIE ANZ Chief Customer Officer, Andrea Bernard: “As a global leader in the transition to a zero-carbon economy, we wanted to demonstrate that our ambition to achieve net zero requires a multi-pronged approach that includes low-carbon energy generation like solar and wind, net zero partnerships with universities and communities, and energy products designed specifically for Australian homes.

“The launch of this campaign in Australia demonstrates our commitment to achieving net zero by 2045 and we’re excited to be on the journey for the benefit of our customers and beyond.”

Says AJF Partnership Creative Director, Andy Jones: “Very early on, we knew that we wanted a campaign that reflected the same sense of velocity, urgency and drive that we felt when we first started working with the ENGIE team.

“Their determination and investment to achieve net zero in Australia and around the world is simply inspiring and we’re thrilled to have produced a campaign that represents this in a new and exciting way.”

The campaign launches across Australia on TV, social, outdoor and digital platforms this week.

Client: ENGIE
Chief Customer Officer: Andrea Bernard
Head of Brand: Belinda Mekis
Head of Acquisition and Digital: Penny Maher
Brand and Sponsorship Manager: Rio Ryan
Creative: AJF Partnership
Film Production: MOFA
Media: TMS