Furphy anticipates an unbelievable AFL Grand Final in latest brand work via Thinkerbell
September 20 2022, 9:24 am | | 49 Comments
More topical Furphy work has been unveiled to celebrate the upcoming AFL footy season final this Saturday, brought to life via Thinkerbell.
The Furphy Ball Cap is a simple visual combination of an AFL football and Furphy’s bottle cap.
This weekend, AFL fans across the country are bracing themselves for the match between Geelong and Sydney, the first time these teams have found themselves in the Grand Final together.
The new work also weaves Furphy’s iconic brand sign-off into the headline ‘Here’s to an Unbelievable footy finals.’
The creative is supported across OOH, print, radio and digital OOH across its native state, Victoria, live this week to celebrate the upcoming footy finals.
Beer lovers can visit www.furphybeer.com.au to find out more. Always enjoy Furphy responsibly.
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
3D and retouching: Limehouse
49 Comments
looks like an NRL ball tho
Multiple finals? Maybe a Grand Final?
but love the visual. props.
Well done all. Super simple, super clever. Bravo.
lovely
Cue all the clowns banging on about award school!
nice. logo well played.
Neat.
How very 90s
Nice. Clients take note, this is how you do OOH.
Says it all really.
Things that look like things was 90’s? Shit didn’t realise.
Why capitalise Unbelievable?
tickles me
Reminds me of when I had my first beer. I painstakingly curled that bottle cap into a perfect footy shape, drop punting it right on the chest to Macca. Geez, you can almost taste the finals fever oozing from this spot. Unbelievable.
Sick cants.
Love this
I like this.
I’m into it
Phwoar I’ve got a rager.
You can’t hate what’s great.
Can confirm, this is grouse.
But it’s no ‘Fiery fries’
4 weeks too late.
I don’t know how they do it.
Nothing to rave about but nicely done.
A bad swapsie with a nonsensical line has the hordes frothing. Boy, have our standards slipped. This is below average.
What a c**t you must be to leave a comment like this.
Me likey
jealous of this work – soooo good
A lot of positive praise from what I assume are some proud Thinkers. It’s a solid visual pun. Won’t trouble a jury.
Here’s to an unbelievable footy final.
Or
Here’s to unbelievable footy finals.
But not…
Here’s to an unbelievable footy finals.
takes me back to advertising school days.
Why wasn’t this a TikTok post?
Finals or Final?
Is this the best we can do? It’s a lovely visual but if this is the sort of thing Australia celebrates as good creative then we’re heading toward another disappointing year at Cannes. Well done on getting it made but I can’t see it winning anything
This is pretty good.
Nothing more.
Yes, you’re right the headline is poor and they would have known that from the start and just then talked themselves into believing it was OK that way because the client wanted it like that and the punter wouldn’t notice.
The best part is it reminds me of a time when we applauded simplicity, late 90’s vibes.
#letsgotolunch
Here’s to another best ads point
It’s impressed us lot, so it’ll impress quite a few juries around the world.
Personally I love that the line is open ended and speaks to NRL and AFL
Things-that-look-like-things. Art Direction trope #419.
@sign of the time.
Guess what… the general public also applaud simplicity ( if not applaud, ‘understand’). They don’t applaud complicated esoteric stuff most juries praise. They also rarely even see it in the first place. Award winning advertising these days is, much of the time, becoming irrelevant and undermines our professionalism as an industry. Luckily there are notable exceptions – ads which everyone sees, ads where the audience remembers what brand is behind it, and maybe just maybe even buys the product.
Heineken did this about 10-15 years ago for rugby World Cup.
https://mir-s3-cdn-cf.behance.net/project_module
Yawn. Castle Lager did this for the Springboks about 15 years ago. Complete copy job.
Yes an idea that’s been done many a time it seems. Perhaps someone is have themselves a recurring dream…could it be the cheese?????
This has been done right here in Australia before. Google your ideas
https://www.behance.net/gallery/4874405/Castle-Lager
South Africa not Australia.
These comments smell like jealousy.
More like a clam than anything.