IAN SMITH OF NEIGHBOURS FAME LANDS INTERN GIG WITH UBER ONE IN LATEST CAMPAIGN VIA HELLO SOCIAL

Uber and Hello Social have unveiled the latest instalment in Uber One’s memberships campaign with an innovative comedy series starring Ian Smith of Neighbours fame.

After his recent appearance as a “Neighbour looking for work” in Uber One’s hero campaign via Special, the new social series by Hello Social showcases Ian Smith’s next chapter as an intern navigating his way through a modern start-up company, thanks to the help of his Uber One Membership.

Showcasing the savings and exclusive member perks that Uber’s membership unlocks, the 4-part comedy series sees Ian tasked with a multitude of difficult tasks. From complicated coffee orders to a lavish list of lunch orders, all are made easy with the exclusive benefits of Ian’s Uber One membership.

Sam Kelly, Managing Director at Hello Social said “Creatively we worked hard to strike a balance between emotion in the form of comedy and function in terms of landing the membership proposition. Leaning into the loveable character traits of Ian Smith certainly helped us wrap the full package.”

The first two episodes “Coffee Run”  and “Snack Attack” are available to watch now via Uber Eats’ Instagram account.

SOCIAL CREATIVE: HELLO SOCIAL
PARTNER & MANAGING DIRECTOR: Sam Kelly
DIRECTOR OF CLIENT EXPERIENCE: Maddie Marovino
DIRECTOR OF CONTENT: Ben Stavert
STRATEGY DIRECTOR: Matt Pearce
HEAD OF CREATIVE SERVICES: Matthew Nguyen
HEAD OF MEDIA & ANALYTICS: Daniel Hill
GROUP ACCOUNT DIRECTOR: Ed Poppa
PROJECT DIRECTOR: Jo Allen
SENIOR ACCOUNT MANAGER: Gabriella Lock
SENIOR ACCOUNT MANAGER: Nicole Vella
ACCOUNT MANAGER: Carla Wong
PRODUCTION: WE KNOW VIDEO
EXECUTIVE PRODUCER: Jack Shanahan
DIRECTOR: Luke Brown
DOP: Matthew Hopkins
SET STYLIST: Suzanne Auerswald

CLIENT: UBER
SENIOR DIRECTOR, HEAD OF APAC MARKETING: Lucinda Barlow
MARKETING DIRECTOR ANZ: Andy Morley
MARKETING MANAGER – MEMBERSHIPS: Dan Greenberg
MARKETING MANAGER – NEW VERTICALS: Margot Deltour