National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign

August 19 2022, 12:11 pm | BY Ricki Green | 18 Comments

The National Tiles brand is cemented in the psyche of Australians, synonymous with founder Frank Walker’s signature ‘Helllooo’, Walker’s voice has become integral to one of the country’s most recognisable radio campaigns, and one of the most successful in the marketplace. And now, whilst National Tiles has advertised on national television broadcast over a number of years, there is a new wave of brand exposure hitting TV screens.

 

Developed by campaign manager Olivia Hamilton and art director Helen Neville, this new, innovative and inspiring campaign was created in-house, bypassing the usual layers of advertising agency approval to deliver a 15 sec brand TVC and 4 x 15 sec retail TVCs. Rounding out the punchy campaign is the social, print and outdoor follow through.

The beautifully curated and considered storylines will elevate National Tiles to a place not seen before.

Says Hamilton: “Seeing a production like this come to life was really exciting. We have pushed National Tiles into a new arena, compared to other home improvement companies. It shows we have confidence, creativity, and most all – fantastic product at affordable prices.”

The National Tiles tagline “now you can” has been brought to life with a tongue-in-cheek rendition suggesting that whatever you’re into, now you can – at National Tiles.

Says Neville: “Our campaign tagline is inclusive and of the zeitgeist. Whatever floats your boat, whatever side of the fence, you are all welcome to come and buy some tiles.”

Says Darren Taylor, executive general manager – marketing and ecommerce: “The new campaign will be pivotal in delivering our brand strategy and making us stand out from our competition. The team has done a fantastic job on delivering a first-class campaign and I am sure we will see the results that we’re hoping for.”

The campaign – including a TVC, BVOD, OOH, print and social – airs nationally on August 9th.

Executive General Manager Marketing & Ecommerce: Darren Taylor, National Tiles
Campaign Manager: Olivia Hamilton, National Tiles
Creative & Art Direction: Helen Neville
Set build: John Zubovic and Amy Spasojevic, National Tiles
Director: John O’Rourke
Director of Photography: Reuben Gates
Production & Sound Design: Hogarth Australia
Colour Grade: Crayon
Stills Photography: Trent Duffy & Nick Astanei
Retouching: Shetouch
Media Agency: Gravia
Styling: Tia Penney
Furniture: Fenton and Fenton





National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign