Bridgestone appoints Milk+Honey United as new agency following a competitive pitch

Milk+Honey United has been appointed as creative agency for Australia’s tyre market leader, Bridgestone, following a competitive pitch process.

Milk+Honey’s remit includes brand design, brand advertising and retail advertising for Bridgestone’s 300+ stores across Australia.

Says David Honner, national marketing manager, Bridgestone: “Bridgestone Australia is in the process of bringing to life an exciting global strategy as we transform from being a tyre company to a sustainable solutions business, and Steve, Andy and Hazelle’s brand and retail experience made them an ideal partner for the next stage of our journey.”

Says Steve Jackson, co-founder, Milk+Honey: “You enter a pitch hoping you’ll find a client partner who is like minded and as passionate about shaking things up as you are. Right from the off it was clear the Bridgestone team has a real desire to create category defining work.”

Says Andy DiLallo, co-founder, Milk+Honey: “Bridgestone is a global name with a rich local heritage and we’re excited to welcome this iconic brand to the land of Milk+Honey.”

Says Hazelle Klønhammer, managing director, Milk+Honey: “There is so much untapped potential and we’re delighted to be on this journey with such smart, ambitious and progressive clients.”

Milk+Honey United is an independent creative company founded in 2020 by two of Australia’s most respected industry leaders, Andy DiLallo and Steve Jackson. They have successfully worked with regional and global clients including Lion, Rosemary Health, Sanitarium, and The One Club For Creativity, with thinking that is Always Fresh and ideas that are Always Sticky.