Melbourne Business School to host ‘Christmas in July’ panel event with the Ad Council on July 14
Melbourne Business School and the Advertising Council of Australia is set to present ‘Christmas in July – How To Win at Christmas’ on Thursday 14th July.
‘Christmas in July’ is a rare peek under the hood of what happens in the lead-up to the most wonderful time in the marketing year. With a big chunk of retailer revenue coming in this five-week festive period, the Christmas Brief one of the most important, business-critical and creatively challenging of the year.
Says Katie Firth, panel member and managing partner of DDB Melbourne: “Christmas is not just about getting product under the tree, it’s also about the excitement, anticipation, and magic. We believe every brand has an opportunity to partake at Christmas. We see it as a chance to tap into the mood of the nation and drive an unfair share of growth.”
An evening of insight, creative inspiration and war stories from Christmas past, the line-up for the evening will be:
DDB
Katie Firth – Managing Partner
Psembi Kinstan – Executive Creative Director
Matt Pearce – Head of Planning
AJF
Emily Pockley – Client Partner
Josh Stephens – Chief Creative Officer
BMF
Bryan Bryant-Steeds – Senior Account Director
Josef Wimberger – Senior Strategic Partner
Moderated by Campbell Smith, Chief Strategy Officer, Fenton Stephens
You can get your tickets here.
Where: Melbourne Business School, 200 Leicester St, Carlton
When: Thursday 14th July 2022, 6:00-8:30pm AEST
What: Festive panel discussion, complimentary drink included with ticket
How much: $20