MITSUBISHI PAJERO SPORT TAKES IT TO THE NEXT LEVEL IN NEW TVC VIA RICHARDS ROSE + CLOCKWORK FILMS

Director Justin McMillan has shot the latest campaign for Mitsubishi Motors Australia.

Building on its Pajero Sport platform – Elevate Your Adventure, Mitsubishi Motors Australia’s new integrated campaign demonstrates how to make an entrance with its new flagship 4WD.

At campgrounds across Australia, the classic game of one-upmanship is alive and well. It’s here that we meet a typical campground king proudly perched on his fold-up throne and surrounded by all the latest gear. However, when a crafty couple arrive in their luxurious new Pajero Sport GSR, the balance of power quickly shifts as they casually step things up with outrageous camping essentials and take the great outdoors to another level. A streetwise original score by Song Zu heightens the humour, confirming the Pajero Sport GSR seriously has it all, and then some.

The campaign is now live on national free-to-air broadcast, digital and social platforms, as well as OOH, radio and in dealerships.

Client: Mitsubishi Motors Australia
Director – Marketing & Operations: Rob Nazarri
General Manager – Marketing & Product Strategy: Oliver Mann
Senior Manager Marketing Communications: Karen Bradley
Group Marketing Manager: Amy Hooper
Marketing Manager – Brand: Kate Sellar
Creative Agency: Richards Rose
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
Senior TV Producer: Amber Quin
Group Account Director: David Hallett
Senior Finished Artist: Alistair Donald
Production Company: Clockwork Films
Director: Justin McMillan
Producer: Alan Robinson
DOP: Earle Dresner
Editor: Lucas Vazquez
Post Production: White Chocolate
Sound Studio: Song Zu
Music Composition: Song Zu
Casting: Stevie Ray