Fantastic Furniture launches new ‘Aussie Made’ integrated campaign via Connecting Plots

Fantastic Furniture has launched a new campaign via Connecting Plots celebrating its Australian made story, showing how buying Aussie made furniture feels as comfortable as their couches.

Says Will Dance, head of marketing, Fantastic Furniture: “Fantastic Furniture are extremely proud of our history as a brand that was born over 30 years ago in Sydney’s west. We know that home is more important than ever, and we also know that our customers love our home-grown Aussie made products.

“With 83 stores right across Australia, we believe all Australians deserve affordable and stylish furniture at a ‘Fantastic’ price. We’re excited to be giving our Aussie Made sofa range the focus it deserves, knowing the range is supporting Australian manufacturing and our local community, which we think our consumers will love too.”

The campaign is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand.

Says Dave Jansen, co-founder and creative partner, Connecting Plots: “Furniture is a key ingredient in making our homes comfortable and welcoming. In our years of working with Fantastic Furniture we’ve explored how the brand helps its audience have the home they want regardless of their budget. With the new work we are adding proof to that comfort. This creative shows that by making furniture right here in Australia, Fantastic Furniture is helping Aussies feel comfortable in their homes and in their choices.”

The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.

Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson

Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Integrated Producer: Chelline Nel

Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting Director: Stevie Ray, McGregor Casting

Media Agency: Bohemia
Digital Media Agency: Incubeta