Michael Hill celebrates strong mums in new Mother’s Day campaign via CHEP Network

Michael Hill is celebrating the strength and resilience of motherhood in its new Mother’s Day campaign, via CHEP Network.

 

Central to the campaign is the Michael Hill Spirits Bay collection, an exclusive range designed by Lady Christine Hill. Inspired by the remarkable Totorere shells, which are worn down by the elements over time until only the strongest part remains, these pieces are a symbol of achievement, brought to life in beautiful jewellery for the precious women in our lives.

Says Jo Feeney, chief marketing officer, Michael Hill: “This campaign is another step on our journey to elevate the brand. We’re continuing to build relevancy and emotional connection with customers through stories and products that naturally connect with Michael Hill.”

Says Christy Peacock, senior creative, CHEP Network: “We wanted to inspire people to really think about our mothers, and what they mean to us. To give a gift with real, lasting meaning.”

The campaign rolls out today across TVC, digital, social and OOH in Australia, NZ and Canada.

Client: Michael Hill Jeweller
Chief Marketing Officer: Jo Feeney
Senior Marketing Manager: Coreena Duncan
Marketing Manager: Michael Garlick
Senior Marketing Executive: Leila Fischer

Creative Agency: CHEP Network
Managing Partner: Christine Gannon
Head of Strategy: Katie Peacock
Account Director: Alex Pavlos
Executive Producer: Mel Ashman
Associate Creative Director: Christie Luxton
Senior Creative: Christy Peacock

Production Company: Sweetshop
Director: Liz Murphy
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Tom Davies
Production Manager: Sharon Kerrigan
DOP: Jani Hakli
Casting: Danny Long Casting
Offline Editor: Mark Bennett
Colourist: Billy Wychgel
Online: Scott Wilson @ Alt VFX
Audio: Mike Lange @ Cutting Edge
Music Supervision: Level 2

Media Agencies: OMD and Alpha Digital