CampaignAgent is here to transform real estate in new ‘I’m Sold’ brand campaign via The Bureau

Real estate has long been set in its ways: marketing, sales, paperwork, and hands-on property management. CampaignAgent is here to change all of that with its fresh approach to Pay Now, Pay Later, Real Estate, as communicated in its new campaign via The Bureau.

CampaignAgent’s intuitive technology and real estate platform bring vendors and agents new financial freedom to maximise their property’s potential. It’s an approach that’s changing the way things have always been done, disrupting the category, and liberating a whole industry.

Their new brand mission and purpose of ‘inspiring confidence in transformation’ open new possibilities for people looking to get ahead in real estate.

Creative agency, The Bureau developed the brand transformation strategy, brand platform, and creative campaign led by creative director/strategist Ed Bechervaise.

Says Bechervaise: “The brand aligns with other challenger brands looking to disrupt their markets. CampaignAgent has brought positive change to the way things are done in real estate with their innovative offering and a new mission to liberate people through property.”

A feel-good animated film is at the centre of the brand’s launch to epitomise the uplift and confidence the platform gives users. And set the tone in people’s minds that a positive change is here to stay within real estate.

Says Daniel Boi, CEO of The Bureau: “We want to make people look and feel differently about what they can do within real estate. The look is about vitality and optimism for agents and vendors. That’s the feeling of the brand. It’s the confidence that we want people to feel when choosing to use us. And the transformative feeling of getting ahead in the world that comes with maximising opportunities.”

Says Seth Watts, chief revenue officer of CampaignAgent: “Our customers live in a world of possibility, opportunity, excitement, and sometimes fear and uncertainty. We want a brand that genuinely shares that experience with them – and shows we’re here to help them achieve their goals. It’s not about numbers, interest rates, or percentages. It’s all about opportunity and excitement. Ultimately that’s what we want this brand to be.”

Says Shaun Moriarty, CEO of CampaignAgent: “We provide capital to turbocharge real estate sales and business. I think our branding will inspire and make people feel confident in that by putting a smile on their faces.”

Of the campaign positioning, James Holmes, head of marketing at CampaignAgent, says: “When agents, vendors, or back-office admin use our software, they are sold because it works brilliantly. “I’m Sold” is the voice of recognition and validation. It goes right to the heart of real estate, showing confidence and belief in CampaignAgent.”

With the launch of this platform and the constant innovation of new offerings, CampaignAgent looks set to continue transforming real estate for the better.

Now everybody can get ahead with real estate. Find out more at campaignagent.com.au

CampaignAgent:
Co-Founder & CEO: Shaun Moriarty
Co-Founder & Chief Revenue Officer: Seth Watts
Head of Marketing: James Holmes
COO: Genevieve Murphy
Marketing Assistant: Stephanie Cook

Creative Agency: The Bureau
CEO/Founder: Daniel Boi
Brand Positioning Strategy: Ed Bechervaise
Consulting Creative Director: Ed Bechervaise
Art Director: Ed Bechervaise
Brand Strategy Development: Rod Clausen
Copywriter: Rod Clausen
Brand Design: Daniel Boi
Animation Production: Yukfoo Animation
Director: Alan Dickson
Illustrator: Bobby Dazzler
Motion Design: Bobby Dazzler
Sound: Windmill Audio