Hellyers Road journeys ‘Into the Unknown’ in newly launched brand film via Daughter
Globally award winning artisan whisky distillery Hellyers Road has launched a bold new campaign via creative production company Daughter.
Hellyers Road was founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky. Hellyers Road began unconventionally – and this restless spirit still lives on today.
The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania – surveyor, cartographer and explorer, Henry Hellyer.
As part of its most recent investment in the brand, Hellyers Road has enlisted international film director, Michael Dole from Daughter to create its new brand film and content, ‘Into the unknown’.
The film brings to life the story of Hellyers Road’s pioneering founders through the parallel journey of a man inspired by a modern day ‘Henry Hellyer’. The film follows the journey of his internal and external restlessness and discoveries, amidst the captivatingly raw and remote environment of North-West Tasmania. It captures the brand’s restless spirit, fearless pursuit, resilience and burning drive to discover, forever curious. Its relentless drive to take the road less traveled – into the unknown.
Hellyers Road is a unique story about the courage to journey into the unknown and beyond, of an independent North-West Tasmanian success story.
Director: Michael Dole @doleydoley
Creative Production company: Daughter Collective @daughtercollective_
Executive Producer: Annika Johansson @annikacreates
DOP: Mike Perry @mikeperry__
1st AC: Christo Herriot @christoherriot
2nd AC: Sonny Costin @sonnycostin
Gaffer: Cameron Winter @camcan1972
Photographer: Eddy Ming @eddyming
Art Director: Kevin Dole @doleydoleysenior
Stylist: Lynette Garita @lynnys_cucina
Hair/Makeup Artist: Luana Coscia @luanacoscia
Production manager: Lena Tsalimova @russki_fro
Production assistant: Jacques Wills @jacques_wills1
Talent: Caleb Westwood @calebwestwood
Post-production: Daughter @daughtercollective_
24 Comments
Wow Doley… just wow!
Beautiful… amazing, congratulations Doley and team Daughter. Amazing…
That’s pretty incredible guys. Well done Doley and Team.
Love it! Beautiful
What a beautiful piece. Congratulations
to write a script like this?
A Hellyer lot.
So interesting, amazing locations, performance… Well done!
So good! Congratulations Daughter
Awesome! Congrats Doley & The Daughters.
Wish I made it!
the sweet smell of astroturfing
Really nice, beautifully shot
I want my script back!
Nice to see some big budget in the industry again! Well done. Noooooice!
Lovely job Doley.
This is awesome bro.
So good!
Is the idea that this whisky gives you nightmares? Will a nip land me in a mental asylum?
It’s like one of those, out there, cool ads from France.
Is the Director French?
Love love love
This is not good. It’s completely overindulgent in a bad way.
I agree, so self indulgent in a way that will alienate consumers, this is a work of art yes, but it will fundamentally fail the client.
Well done guys
I think the agency will get a lot more out of this than the client. Can’t see it selling much whisky.