QuickBooks ‘makes me the _____ of accounting’ says new campaign via TBWA\Sydney

Despite the incredible feats accountants and bookkeepers perform behind the scenes of our small businesses, they are rarely celebrated for their skills. In the latest Intuit QuickBooks campaign from TBWA\Sydney, the accountants are real. Their stories are real. The account of their story is based on a real thing that really happened to them thanks to QuickBooks.

Starring in the retelling of their own stories, Australia’s accountants demonstrate how their imaginations go way beyond just ‘doing the numbers’ for their clients. They become the Mixmaster maestros and psychic Wizards of the small business world.

Says Stu Tobin, creative director, TBWA\Sydney: “If you’ve ever received a strongly worded letter from the ATO like I have, then you know all about the small business heroics of Australia’s Accountants. What better way to demonstrate the support QuickBooks gives these unsung heroes than with a fresh platform that places real stories from real accountants at its core.”

Says Jane Merrick, marketing director, Intuit QuickBooks Australia: “We’re excited to launch this new campaign which celebrates Accountants and Bookkeepers in their own words. Often accountants and bookkeepers can be stereotyped, but having supported Australian accountants and bookkeepers for more than a decade, we know they are a diverse, creative, and supportive community totally committed to the success of their clients.

“The TBWA\Sydney team has brought to life a fun and creative campaign that not only promotes QuickBooks, but also celebrates one of our core customer segments.”

The integrated campaign will run across online video, digital, social, PR and trade media.

Intuit QuickBooks
Jane Merrick – CMO
Stephanie Brown – Global Brand Strategist
Damien Greathead – Segment Lead – Advisor

Creative Agency: TBWA\Sydney

Media Agency: UM/Reprise

Production Company: DIVISION
Matt Kamen – Director
Genevieve Triquet – Executive Producer
Giordi Caputo – Producer

Stills
Ingvar Kenne – Photographer
Glenn Pokorny – Assistant