Furphy Beer creates limited edition glass boot for Buddy Franklin’s 1000th goal via Thinkerbell
Furphy Beer has created an ‘Un-buddy-believable’ glass boot to commemorate AFL’s Lance ‘Buddy’ Franklin’s anticipated 1000th goal in a social competition via Thinkerbell.
Furphy Beer, official beer partner of the Sydney Swans, commissioned the creation of 10 limited edition glass vessels modeled on Franklin’s size 13 left footy boot. For the chance to win one, fans need to post a snap or video of them celebrating the moment Franklin scores the 1000th goal with the hashtag #unBuddybelieveable (and tagging @furphybeer).
Says Malcolm Eadie, portfolio director craft and premium, Lion: “As a brand, Furphy has always celebrated the art of great Australian storytelling and there’s no doubt Franklin’s 1000th goal will go down as an epic story for fans. So we thought what better way to commemorate the milestone than with a piece of memorabilia that’s equally as rare.”
Says Sesh Moodley, head creative tinker, Thinkerbell: “Lance has already kicked so many unbelievable goals, so what unbelievable thing could we pull off for Buddy Franklin scoring his 1000th goal? Writing a brief for a glass blower to create a replica of his left boot! We’re looking forward to seeing how fans celebrate the #unbuddybelievable moment across socials.”
With 996 goals under his belt, Franklin is set to become the sixth player in the league’s history to reach the record achievement of 1000 goals. After kicking one goal in the opening round of the 2022 season last weekend, Franklin is just four goals away from the historic achievement. The next match for the Swans is tonight against Geelong at the SCG (Sydney Cricket Ground).
Go to https://furphybeer.com.au/unbuddybelievable-1000/ for further details on the competition, which is now live. Terms & conditions apply. Always enjoy Furphy responsibly.
Brand Director, Furphy: Malcom Eadie
Brand Manager, Furphy: Christina Reid
PR: Thinkerbell
Social: Akcelo
13 Comments
Pretty buddy good.
Now this is an idea.
Nice. Simple is best. Let’s hope he kicks well tonight. Carn Swannies….
The Hueys want their shuey back.
Sub box, pie box, shoe box.
Maybe it’s time to think outside the box?
Thinkerbell always thinks outside the box – well done
How has this got anything to do with Furphy or any of the ads furphy have made? I honestly have no idea why it’s a glass boot?
Well, you must have a very poor memory, CJ. What about the recent brilliant AFL-themed spot where the bloke kicks the ball so hard, the leather splits from the bladder, and both leather & bladder sail through the goals for a 7 pointer to win the match? Yeah, THAT ad.
Nice little idea and hoping Lion some day soon delivers creative for the masses vs the industry.
Please do call me out if anyone can think of any major work delivered in last 12months
Nice one fella. Hate Swans though. 😉
Impeccable timing. Congrats Buddy!!
Awesome work – Congrats!
Amazing guys. Well done. Brilliant Idea for a buddy legend.