Médecins Sans Frontières appoints Saatchi & Saatchi Australia following a competitive pitch

Following a competitive pitch, Saatchi & Saatchi Australia has been named lead creative agency for Doctors Without Borders/Médecins Sans Frontières Australia (MSFA).

Saatchi & Saatchi is set to work alongside fellow Publicis Groupe agency, Digitas, which will focus on the digital and customer experience requirements for MSF in Australia and New Zealand.

Toby Aldred, general manager of Saatchi & Saatchi, said it’s a privilege to work with MSFA: “We feel extremely honoured to have been entrusted to help Médecins Sans Frontières with its important work. Throughout the process we have been inspired every step of the way by the entire MSF team and the passion with which they talk about their organisation and the people they help. Together, we look forward to doing great things.”

Says Lachlan James, chief strategy officer of Digitas: “It feels that the incredible work that Médecins Sans Frontières do has never been so relevant and critical, whilst the environment they operate in is increasingly complex. Digitas is delighted to partner with MSF to help them break through that complexity, to drive the best possible impact and outcomes.”

Maryjane Aviles, director of engagement (CMO), said the organisation is eager to work with the newly appointed agencies: “Now more than ever it is so critical that people can access the healthcare they deserve, from Ukraine to Afghanistan. We’re thrilled to be working with the Saatchi & Saatchi and Digitas teams to help take our work to the next level so we can achieve this vision of impartial healthcare.”

Saatchi & Saatchi and Digitas form part of the Publicis Groupe connected platform. A business and marketing, end to end, growth model covering media, creative, performance, PR, digital and business consultancy and employed among such clients as Westpac and The NRMA.

Doctors Without Borders/Médecins Sans Frontières is an international medical humanitarian organisation that delivers emergency medical care to people affected by armed conflict, epidemics, disasters, or who are excluded from healthcare. They work independently from governments to offer assistance to people based on their needs, irrespective of their race, religion, gender, or political affiliation.