SAP Australia appoints Herd MSL as PR agency to build reputation in Australia

Herd MSL has today announced its appointment as the leading PR and communications agency for SAP Australia, following a competitive pitch.

Herd MSL will support SAP Australia’s global communications team in reputation building for SAP in Australia, demonstrating how SAP is helping organisations across the country become Intelligent, Sustainable Enterprises and enabling them with the innovation they need to achieve their purpose. The agency will drive thought leadership, PR campaigns, content development and will promote key events.

With more than 75 specialists passionate about creative and integrated campaigns, Herd MSL represents one of Australia’s largest and most-awarded PR agencies in Australia.

Says  Georgina Bonner, head of global communications, SAP Australia and New Zealand: “Following a collaborative and robust pitch process, we’re excited to appoint Herd MSL as our new PR and communications agency for Australia. The team provided a creative and thoughtful response that demonstrated a deep understanding of our business. We look forward to working in partnership to strengthen SAP’s brand image and reputation through creative, smart and sustained communication with our audiences.

“We’d also like to thank our previous agency, Howorth Communications, for their work in helping build the SAP brand in Australia over the past several years.”

Says Skye Lambley, CEO, Herd MSL: “We are incredibly grateful to have the opportunity to partner with such a purpose-driven brand. SAP’s relentless pursuit to make the world run better is big and bold, just the way we like it.

“We are a fearless, curious and creative team that thrives on challenging the status quo and achieving real business impact for our clients. We are excited to bring our enthusiasm, talent and professionalism to SAP.”