Australia most awarded country at Spikes with 78 awards; secures 16 Gold out of a total 39
Following yesterday’s shortlist of 625 pieces of work, Spikes Asia has announced that 39 Gold, 79 Silver, 117 Bronze and 11 Spikes have been awarded. The Gold Winners will now compete to take a coveted Grand Prix.
Australia leads the overall rankings with 78 awards in total. India are ranking second with 56, followed by New Zealand with 37.
Australia has picked up 16 Golds led by CHEP Network with three Golds plus a Creative E-Commerce Spike. DDB Sydney and The Monkeys have scored two Golds apiece. Leo Burnett Sydney picked up a Gold plus an Integrated Spike and an Innovation Spike. Australian agencies with one Gold apiece include Bullfrog Media, The Hallway, Special, Ogilvy Australia, Clemenger BBDO Sydney, Wunderman Thompson Sydney, plus production companies VANDAL and Fin Design + Effects with one Gold each.
BMF has received a Creative Effectiveness Spike, BWM Isobar Sydney has received an Integrated Spike and Google Brand Studio APAC has received an Innovation Spike.
Susie Walker, VP, Awards & Insight, LIONS, said: “Our Juries are delighted to reveal the Gold, Silver and Bronze Award winners for the 35th edition of Spikes Asia, to set the benchmark for creative excellence in the region. Across the 24 Awards, we have seen some truly diverse and creative work and it presents a fascinating insight into the creative landscape as well as the direction the industry is heading in. We’re excited to announce the Grand Prix and Special Awards winners tomorrow and to uncover key insights and trends through Spikes Unwrapped and the Spikes Creativity Report for 2022 on 24 March.”
The Grands Prix and Special Award winners will be revealed by the Jury Presidents on the Spikes Asia Winner’s Site, on Thursday 3 March from 15:00 SGT, followed by Spikes Unwrapped and the Spikes Creativity Report released on 24 March.
Australian Gold Spikes Winners:
BRAND EXPERIENCE AND ACTIVATION
GOLF AD BREAK CHAMPIONSHIP / VOLKSWAGEN GOLF / DDB Sydney
DIRECT
GOLF AD BREAK CHAMPIONSHIP / VOLKSWAGEN GOLF / DDB Sydney
FILM
GIVE A FLYBUYS / FLYBUYS / CHEP NETWORK Sydney
WHEN WILL SHE BE RIGHT? / UN WOMEN AUSTRALIA GENDER EQUALITY / THE MONKEYS Sydney
FILM CRAFT
SOMEWHERE / ANIMALS AUSTRALIA / VANDAL Sydney
TOMORROW’S CAR / HYUNDAI TUCSON / FIN DESIGN & EFFECTS Sydney
HEALTHCARE
THE MO-HAIR SUIT / POLITIX MENSWEAR / BULLFROG MEDIA Melbourne
BOYS DO CRY / GOTCHA4LIFE FOUNDATION / THE HALLWAY Sydney
MEDIA
TIBE FOR LOVE / UBER EATS / SPECIAL Sydney
NO HOME ADDRESS / WHITELION / OGILVY Sydney
MUSIC
PERFORMANCE ENHANCING MUSIC / SAMSUNG / CHEP NETWORK Sydney
GIVE A FLYBUYS / FLYBUYS / CHEP NETWORK Sydney
OUTDOOR
PITVERTISING / UNILEVER REXONA DEODORANT / CLEMENGER BBDO Sydney
PR
ONE HOUSE TO SAVE MANY / SUNCORP BRAND ONE HOUSE / LEO BURNETT Sydney
SOCIAL & INFLUENCER
HAVE A BITE / NESTLÈ KITKAT / WUNDERMAN THOMPSON Sydney
STRATEGY & EFFECTIVENESS
MAKE LAMB, NOT WALLS / MEAT & LIVESTOCK AUSTRALIA / THE MONKEYS Sydney
CREATIVE E-COMMERCE SPIKE
THE UNCLOSABLE STORE / SAMSUNG / CHEP NETWORK Sydney
CREATIVE EFFECTIVENESS SPIKE
SANTA CRASHES CHRISTMAS / ALDI SUPERMARKET / BMF Sydney
INTEGRATED SPIKE
DISEASE DILEMMAS / GARVAN INSTITUTE OF MEDICAL RESEARCH / BWM ISOBAR Sydney
ONE HOUSE TO SAVE MANY / SUNCORP BRAND ONE HOUSE / LEO BURNETT Sydney
INNOVATION SPIKE
ONE HOUSE TO SAVE MANY / SUNCORP BRAND ONE HOUSE / LEO BURNETT Sydney
PROJECT HUEY / GOOGLE CLOUD /GOOGLE BRAND STUDIO APAC Sydney