2022 CB Hot List: Agency movers & shakers
Campaign Brief presents the agency movers and shakers outside the 2022 CB Hot List Top 10, that impressed with Seen+Noted work in 2021…
AKKOMPLICE
4 Star Work: Darrell Lea ‘Allsorts’
ANALOGFOLK
4 Star Work: Kraken Rum ‘Un-PRable’; House of Angostura ‘#SoberNotBitter’; The Good Mood Food; 1800 ‘#1800Edge’
BCM
4 Star Work: QUT ‘STEM The Tide’; Sunshine Coast ‘For Real’
BELLWETHER
4 Star Work: Snooze ‘Every sleeping hour’; United Zero Alkohol; Smarter Bathrooms+; 3 Secrets Gin branding
BWM ISOBAR
5 Star Work: Garvan Institute of Medical Research ‘Dilemmas’.
4 Star Work: Foot Locker ‘Mark of greatness; Qantas ‘The spirit is back; Surfing Australia ‘The Irukandjis’; Charles Sturt University ‘Subject Zero’
BROTHER & CO
5 Star Work: Australian Road Safety Foundation ‘Slow Down Songs’
BY ALL MEANS
4 Star Work: Fiverr ‘Live billboard’; Bridge Road Brewers ‘Free time’; Beechworth Pale Ale ‘Quietly confident’; Two Worlds Wine
CHEIL
4 Star Work: Telstra / Z Pop Up; Samsung ‘EOFY Sale’
CHEP NETWORK
4 Star Work: Samsung Galaxy ‘Performance enhancing music’; eBay ‘Posties’; Flybuys ‘Give a Flybuys’; Genea ‘Where babies come from’
COFFEE. COCOA. GUNPOWDER
5 Star Work: Anti Slavery Australia ‘Human Mart’
4 Star Work: Stella Insurance ‘Unapologetically for women’; LinkedIn ‘Changemakers for change’; ACWIC ‘Bring your thing’; Cancer Council ‘Rethink sugary drinks’.
CUMMINS & PARTNERS
4 Star Work: Jeep ‘Working far from home’ and ‘Compass’; Libra ‘The new period ritual’; Chobani ‘Food made good’; Movember ‘Dads of Movember’; Specsavers ‘Big bad wolf’
DIG
4 Star Work: QV Baby ‘Waterproof books’; The Bottle-O ‘Fridge O-Doption’; Post-It ‘A little space to think’ and ‘You’re it’; Elucent ‘No BS. Just anti-ageing science’; Tart and Proud; Cadbury Twirl ‘3D branded effect’
EDGE
4 Star Work: Nevro ‘I am not my pain’; Livvit ‘Wellness just got personal’; Auto One ‘The wise one’; ReleaseIt branding
ENIGMA
4 Star Work: Spotify ‘Who is Daniel Johns?’ and ‘Wrapped’
FENTON STEPHENS
4 Star Work: Isuzi New N Series; Your Breast
THE GENERAL STORE
4 Star Work: JayCar ‘Brass monkey’; Till branding; Rebel store design; ATYP
THE HALLWAY
4 Star Work: Google ‘Rethink the line’; Boys Do Cry; Sexual Consent ‘There’s nothing grey about it’
HARDHAT
4 Star Work: Astra Zeneca ‘A-Z of things more likely to kill you than AZ’; Superhero ‘The floor is yours’; CareerOne ‘Job done’
HOST/HAVAS
4 Star Work: Stockland ‘Riddle me for Mother’s Day’, G’Day Alexa ‘Aussie’
INNOCEAN
4 Star Work: No Ugly ‘Lullabies’and ‘Hydrate’; Hyundai ‘Electric Air’, ‘Tomorrow wants its car back’, ‘Van in a van’, ‘Kidults’ and ‘Staria Space’; Azoogi.
JIM JAM
4 Star Work: BlueBet ‘Same day multi’ and ‘Inventions’
LEO BURNETT
4 Star Work: Suncorp ‘One house to save many’; Destination NSW ‘Feel NSW’; UDL ‘Influencers’; Australian Red Cross ‘Bloody Oath’; Diageo ‘Don’t forget your local’; Oporto ‘Food for Sol’; Zorali ‘Earth office’.
M&C SAATCHI
4 Star Work: Tik-Tok ‘#AdTok’, Minderoo Foundation, Big W ‘The big headed bilby’, TAB ‘JAB’, World Vision ‘Meal of Fortune’, Origin Energy ‘When all good change starts’ and Woolworth’s ‘Green’.
MILK + HONEY UNITED
4 Star Work: The Alternative Dairy Company ‘Today’s Milk’; James Squire Zero; The One Show ‘Call for Entries’
OGILVY
4 Star Work: AAMI ‘Rest towns’; Lion ‘The Super Schooner’; Snapchat ‘Dreamy’
PAPER MOOSE
4 Star Work: Brighte ‘Bring sustainable home’; EPA Marine campaign ‘Rage against the polystyrene’; Gruen ‘Joe Rogen vax spot’
R/GA
4 Star Work: Nike ‘For Every Body’; Google ‘Huey’; A-League ‘Real nice’; Oz Harvest ‘Use it up tape’
THE ROYALS
4 Star Work: MyState Bank ‘Numbers & Feelings’; Mosh ‘Men’s health, made easy’
RUMBLE
4 Star Work: QCOSS ‘The Town from Nowhere’
SAATCHI & SAATCHI
4 Star Work: Ampol ‘Australia’s Own’; Bank SA ‘Back SA’, Toyota ‘Paralympics’ and ‘Box Car’
SDWM
4 Star Work: TAC ‘Walk with care’; ‘Band together’ and ‘Drive safely because’; Sydney Swans ‘New blood’
TBWA
4 Star Work: Apple ‘Made in Australia’; Woody and Cola ‘Some things just go together; Sheridan ‘Never felt better’; Seek ‘Sleep mix’; Great Northern Brewing Company ‘The greatest gift’; Deakin University ‘Opportunity’; National Parks & Wildlife SA ‘Get The Full Picture’; ‘Grace’ (Indy film)
303 MULLEN LOWE
4 Star Work: Budget Direct ‘Evidence’, ‘Surveillance’ and ‘Driving’s no game’; Audi ‘The online showroom’
TOWN SQUARE
4 Star Work: The Big Issue ‘Celebrate big’; The Qatari ‘Visit Qatar book’; Timbuktu Headland Properties; ATMx ‘Cash when you need it’; Uni-Pro ‘Paint like a Uni-Pro’
US+US
4 Star Work: Judo Bank ‘We’re here for business’; Ehko new brand platform; Isla branding
VCCP
4 Star Work: Cadbury ‘Purple locker’; LDV ‘With deals this good’ and Billy Blue app
VMLY&R
4 Star Work: Army Reserve ‘Your life. Plus Army Reserve’ and ‘x Snapchat’; PTV ‘Rules to live by’; Navy ‘Communication is key’, ‘Exercise Artemis’ and ‘Make a long story short’; Intel ‘Wonderful crossovers’; Army ‘Precision is everything’
WE ARE SOCIAL
4 Star Work: Samsung ‘#VideoSnapChallenge’, ‘Galaxy gifts’ and ‘Bespoke’; Zip ‘Can I Zip it?’; Red Bull ‘Dance your style’; Foxtel ‘A ton of cricket’
WHITE GREY
4 Star Work: The Fork
THE WORKS
4 Star Work: H&R Block ‘Wing it’; Subaru ‘Generations of love’; Aware Super
WUNDERMAN THOMPSON
4 Star Work: Kit-Kat ‘Wizards’, ‘Maps’ and ‘Have a bite’; UNDP ‘World of excuses’ and ‘Birds and the bees’; NSW RFS ‘Live bushfire ready’; Birds Eye’s ‘Fish catching ARdventure’; Anglicare WA ‘The Cold Campaign’
7 Comments
We should get Sushi, Carol.
No Ogilvy, Leos, either Saatchi, JWT, Y&R, TBWA or CHEP in the top ten. What is going on?
Agree about Ogilvy and Saatchi…. also BWM?? They got a Grand Prix at LIA last year didn’t they? More than anyone in the top 10 got.
Let’s go CHEP!
What is happening is that interesting, brave, forward thinking independant agencies are attracting away talent from a lot of very tired, rigid, declining network agencies.
It’s a power shift that has been gaining momentum for sometime now, but this year it is finally being reflected in our the AU agency landscape is being seen and ranked.
BWM has done really well. The listed work in seen ‘n noted is good stuff. Just not quite top 10, perhaps. There’s no shame in that at all.
But Donation Dollar should’ve got S&S in at 9, or 10 at the very least.
Donation Dollar was the year before:
https://campaignbrief.com/2021-cb%E2%80%88hot%E2%80%88list-agency%E2%80%88movers%E2%80%88%E2%80%88shakers/