2022 CB HOT LIST #3: THINKERBELL
There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2022 CB Hot List…
Thinkerbell put in a very impressive creative performance in 2021 with more than a few campaigns that earned them the Top 3 spot.
Notable work included Repco ‘Bringing the Bathurst’ media takeover and ‘Father’s Day’ radio, NRMA ‘You’ve got this’, ‘Invisible fires’, ‘Climate warriors’ and ‘Boat insurance’, Vegemite ‘Australia you’re doing it wrong’ and OOH, Binge ‘Walking dead binge brain burger’ and ‘Submabinge’, Fitness First ‘Be selfish’, Grill’d radio; Jetstar ‘Available for a limited time only’ and ‘Catch the flight’, Selley’s ‘No more gaps’; Parkes Insurance ‘Unseen places’, Extra ‘Melbourne dating line’, Opera Australia ‘Feel the opera effect’, Snickers ‘The internet is not the internet when it’s hungry’, Dan Murphy ‘We’re thinking outside this box’, Furphy ‘Footy Porky Pies’, ‘Vaxxed to the pub’ and ‘Crack one. Tell one’, and Old El Paso ‘#MessFreeChallenge’.
The agency won 38+ brands in 2021, leading to a 47% revenue increase from 2020. Creatively, Thinkerbell topped the 2021 Bestads Global Agency Rankings.
6 Comments
“Thinkerbell topped the Bestads Global Rankings for 2021.” Doesn’t that make them number 1?
They definitely game the system, pumping out heaps of scammy stuff. This is more of a holistic view of agency work.
That NRMA ad is simplicity & insight married together in the best possible way
Computer says 3rd.
Great agency though, growing and moving fast. Congrats Thinkers.
That isn’t how it works.
Great people.
Great growth.
Great integrated offering.
Great PR.
Well done to all the ‘bells.