2022 CB HOT LIST #8: BMF

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2022 CB Hot List…

BMF put in a solid creative performance in 2021, with several campaigns seen and noted.

Notable work in 2021 included Barista Bros ‘Catfish’, SMH ‘Minds wide open’, Aldi ‘You can’t overcook Christmas’, ‘Collectibles’, ‘Savings’ and various Retails spots, Tourism Tasmania ‘Fly fishing’, ‘The Off Season’ and ‘Loan Johns’, Department of Social Services – Violence against women – let’s stop it at the start – ‘If you see disrespect unmute yourself’, Australian Bureau of Statistics ‘Every stat tells a story’, Uluru Ayers Rock Resort ‘Just Wow’, Sharesies ‘Let’s get growing’, Carsales ‘Everything you auto know’, Department of Health Vaccine rollout ‘First thing first’, Petbarn ‘Life’s a treat’, and Transport for NSW ‘Casual speeding’.

Highlights in 2021 included being ranked #3 in the world in the 2021 WARC Effective 100, and winning three Silver and five Bronze Pencils at AWARD. On the new business front BMF had a 75% win rate resulting in 13 new clients coming on board in 2021.