Suncorp Bank unveils new ‘Banking you can feel good about’ brand platform via The Hallway
Full service advertising agency The Hallway has been appointed by Suncorp Bank to refresh their brand platform as the bank targets growth in new markets.
Reinforcing Suncorp Bank’s dual credentials in building better financial futures for its customers, alongside their commitment to helping create a more sustainable world, the launch film establishes the new brand platform, Banking you can feel good about.
Says Simon Lee, executive creative director at The Hallway: “It’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices we can all make that have the potential to make a big difference, and one of those is where to put our money.
“It’s fantastic to be working with a bank that is genuinely walking the talk in many aspects of the vital move to a more sustainable world, and our campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple effect banking with Suncorp might have.”
Says Jess Gleeson, executive general manager, digital, customer and strategy, Suncorp Bank: “Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world. It’s ingrained in the spirit of our organisation defining our commercial decisions and strategic choices. As consumers become so much more conscious about what they do with their money, we want to share these stories so they understand and appreciate our commitment to them, and to the planet we all share.”
The new brand platform applies to every consumer touchpoint and is supported with campaign activity across TV, cinema, digital, social and outdoor.
Client: Suncorp Bank
EGM Digital, Customer & Strategy: Jess Gleeson
Executive Manager, Bank & Wealth Marketing: Potta Findikidis
Manager, Bank Marketing: Ben Ashtiani
Bank Marketing Lead: Cathy McLennan
Bank Content Specialist: Mio Masilungan
Bank Marketing Specialist: Kat Pope
Agency: The Hallway
Executive Creative Director: Simon Lee
Creative Directors: Jessica Thompson & Aldo Ferretto
Head of Strategy: Tim Mottau
Head of Project Management: Libby Hams
Senior Account Manager: Jemma Parkin
CEO: Jules Hall
Film Production: Rabbit Content
Director: Owen Trevor
Producer: Katrina Maw
Executive Producer: Lucas Jenner
Director of Photography: Pete Eastgate
Editor: Drew Thompson Ase
Colourist: Olivier Fontenay
Online: Arc Edit
VFX: Eugene Richards
VFX Producer: Michaela Fenton
Original Music and Sound Post: Sonar Music
Composer: Jackson Milas
Musical Director: Cam Bruce
Music Engineer: Josh Pearson
Sound Designer: Andy Stewart
Sonar Executive Producer: Sophie Haydon
Endframe animations: Josh Graham, Summer Studios
Image composition and Retouching: Cream
Senior Casting Director: Stevie Ray – McGregor Casting
Media: OMD
Head of media strategy: Lisa Leach
Account Director: Anna Higgins
Account Manager: Sophie Cole
Senior Media Trader: Ivy Tran
Activations Manager: Avinash Raj
Activations Account Director: Ksenia Pankratova
23 Comments
More brand positioning campaigns than customers.. When you have nothing interesting, advertise is true of Suncorp.
This is just another wallpaper campaign with a greenwash message that will be ignored.
BCF are making heaps of ads these days.
Really struggling to make the link to Suncorp
This is truly awful
no strategic differentiation and poor creative idea and execution
This takes greenwashing to the next level – shameful.
Not another ad with a song.
epically forgettable.
PLEASE!
Suncorp is not even B certified…
You can’t make BS claims in alcohol and other categories.
Surely if you’re claiming to be good for the planet someone should be verifying those claims??
… what is Suncorp’s competitive differentiation on “doing good”? What are the compelling proof-points? How should I assess my relative personal impact vs the Big 4?
If it’s that big a platform launch, interesting they haven’t shared it across their social platforms.
This is the worst advertising I’ve seen for years It’s not branded It’s not true It’s not memorable It’s not motivating It’s truely dreadful From a terrific agency too
Horrendous load of baloney! QUICK, jump on the eco bandwagon in the same way everyone else does! Did they skip strategy?
..sorry? I do. I think consumers will too.
Suncorp will phase out direct investment in oil and gas exploration and production companies by 2040
It’s not for us to judge the client’s virtue; we’re here to determine if the work hits the mark. And, it doesn’t.
Do first, then say.
“We’re committing to providing banking services that are good for your world, our world and the world.” is not a proof point.
Go and do it, then tell us how great you are.
The Hallway must be doing something really good because there is so much cheap hate in here.
… the vitriol is at Suncorp.
We all know they’ll have basically forced the agency into this, as there is literally no reason to consider or switch to them… hence greenwashing.
I hope Bank Australia responds.
And that will speak to many. But Suncorp don’t even have a page around their sustainability credentials or ambitions. Or if they do it’s hard to find. Yep, greewashing.
https://www.suncorp.com.au/about-us/a-brighter-future.html
Ad aside, it’s great if it’s true. But seriously, does Suncorp Group have no investment in coal, gas or any other unsustainable industries? Do they give out petrol vouchers or provide car loans for non-electric cars? Live the promise and I guarantee, you won’t need advertising to get customers.
Just Wondering…