CHE Proximity takes ‘New Economy Creativity’ positioning, becomes CHEP Network
CHE Proximity has today unveiled an evolution of the agency as it becomes the CHEP Network.
Supporting the agency’s evolution is its new positioning of being built for New Economy Creativity, along with a significant reimagining of the business to deliver on that proposition.
Says Justin Hind (left), CEO, CHEP Network: “The past two years have brought irreversible change to the way we work, shop, socialise, exercise and live life every day. That change has been a catalyst for us to reimagine our business around the new economy, and the development of a new agency model that will ensure creativity, media, technology, and data is at the heart of supporting our clients’ continued growth, no matter the challenge or channel.”
As part of the new business structure, the CHEP Network has aligned the agency’s capabilities across 11 distinct and specialist capabilities, providing added ease for clients to engage individual parts of the network, or the full strength of the agency as required.
Adds Hind: “Flexibility and accelerated responsiveness are fundamental to how our clients run their businesses in this era. The CHEP Network is designed to mirror the structure and pace of change our clients experience every day.
“Our new model combines market leading scale and capability, combined with the spirit of independence. More doors into the agency, more access to our leaders, more combinations of solutions to solve more brand and customer challenges. It’s a winning formula for our clients and the people who make our business what it is today.”
The CHEP Network is comprised of:
– CHEP Media
– CHEP Consulting
– CHEP PR
– CHEP Creative
– CHEP Research
– CHEP Social
– CHEP Data & BI
– CHEP Tech
– CHEP Experience
– CHEP Design
– CHEP Content
Says Gavin McLeod (right), CCO, CHEP Network: “A lot has changed recently, but what’s really happening is our values are changing. And, when what matters to people changes, society changes. A New Economy takes shape, full of consumers who expect companies to play a bigger role in helping solve the world’s problems. At CHEP we are inspired by this change and believe our purpose is to help ambitious brands become positive forces in the new economy.
“Whether it’s creating experiences that enable brands to be bigger positive forces in people’s lives, using creativity to enrich the technology we use in our daily lives for the good or to imagine new ways of doing business that positively impact the planet, New Economy Creativity will be at the heart of our business.”
More information about the CHEP Network can be found at www.chepnetwork.com.
13 Comments
Slow work day at CHEP ? Not sure what the “news” is here. Added network and capabilities every agency should have but now it’s branded. Most agencies are just getting on with it and not making it some wannabe news event. Next
is shite.
Looks like late 90s design
Not my best work. Soz.
Love that word salad.
The noughties called and want their economy back…
Cos they are jealous or bitter
Let’s give things new names so clients think we’re so cutting edge and different. And put “New economy creativity” on a computer and a phone so it looks like a real thing.
In a sea of black and white, I think colour is needed in this very tired industry. Well done CHEP. I know many legends working in those walls and they deserve this.
if it’s the new economy, why on printed book and not digital first/only?
Gavin is probably the nicest and possibly one of the cleverest people I’ve worked with.
Justin is probably the most driven and also possibly one of the cleverest.
Sure the offering seems similar to others, but it takes real balls to try and resuscitate the infamous New Economy positioning from its demise during the dot.com crash.
I hope it works well.
Almost a year since new CEO appointment, needs something to show the big dogs, other than half the creative department leaving.
‘CHEP Network’ has lost what made it trustworthy, reputable and desirable ie. the Clemenger and Proximity brands.
Add to that the loss of Howie’s brand (and a mandate from management that the agency “specialises in 11 disciplines”) and this becomes a very tough brief.