Make your donation visible: WIRES launches new donation campaign via All Good Collective

WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) has launched a new digital donation campaign via All Good Collective.

 

WIRES is Australia’s largest wildlife rescue organisation and has been rescuing and caring for sick, injured and orphaned native animals for over 35 years. Its ongoing mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same.

As a non-profit organisation it relies on donations to carry out this important ongoing work. But what is the impact on wildlife when people give $10, $50, $100 or more?

Says Jamie Zarzycki, marketing and communication manager at WIRES: “We were looking at unique ways to make the impact of your donation more visible across social media channels, so the community can gain a deeper understanding around how important their support and contribution is for WIRES and the volunteers that provide the care for our native wildlife. To drive deeper engagement around the creative we wanted to pose a simple thought into the feed – What would be the direct consequence if we don’t have your help.”

Says Max Guena, founder of creative agency All Good Collective: “People love and are deeply engaged around the rescue and release videos of our iconic Aussie wildlife on social media. But what if we showed you the opposite? Nature without the wildlife, nature without your help.”

The three campaign videos, produced to resemble traditional animal documentaries, depict amazing and rarely seen wildlife encounters
and releases of invisible endangered koalas, platypus, or rare black cockatoos. Because without our help there won’t be any animals left in the wild to admire.

The digital campaign created by All Good Collective will be managed by digital marketing agency Social Garden over a six week campaign across Facebook and Instagram.

Now you see your impact, you can donate and help our wildlife thrive now & into the future: donations.wires.org.au

Client: Wires
Jamie Zarzycki, Marketing and Communication Manager
Marnie Frost, Individual Giving Manager
Agency: All Good Collective
Production: Exposed Wolf
Social Media Agency: Social Garden