LDV Australia launches “There’s a New Ute in Town” campaign for LDV T60 MAX via VCCP Sydney

As part of the launch campaign for the new LDV T60 MAX — a new ute boasting 160kW of power from just $33,990 — VCCP has created the Kilowatts Trilogy: 3 x:60 radio spots “The Good, the Bad, and the Kilowatts,” “A Fistful of Kilowatts,” and “For a Few Kilowatts More” each featuring an operatic choir singing about the massive power of the LDV T60 MAX in a style inspired by classic spaghetti western scores.

Says Scott Huebscher, executive creative director, VCCP Sydney: “With a massive 160kW engine, the new T60 MAX is one of the most powerful utes in the market — from just $33,990. So we wanted to shout it from the rooftops, but thought better of it and hired professional singers.”

Says Dinesh Chinnappa, general manager, LDV Australia: “The ‘There’s a New Ute in Town’ campaign perfectly captures the challenger aspect of the powerful new T60 MAX. As one of the most powerful utes in its class at a fraction of the cost — the competition will be shaking in their CV boots.”

The rest of the “There’s a New Ute in Town” campaign is set to roll out early next year. The campaign will include TV, online, social and outdoor.

Client: LDV Automotive
General Manager: Dinesh Chinnappa
National Marketing Manager: Liz Katsiotis
Marketing Manager: Kate Hogan

Creative Agency: VCCP Sydney
Scott Huebscher: Executive Creative Director
Heath Sims: Senior Creative
Nathan Pashley: Senior Creative
Sarah Brown: Account Director
Josh Manning: Planning Director
Toni Carter: Creative Operations Director
Paul Friedmann: Producer
Sound: Otis Studio
Media Agency: Spark Foundry
Thea Eduardo: Planning Executive
Lilli Avit: Client Manager
Linh Pham: Client Director
Benjamin Valia: Senior Activation Executive
Trinh Le: Activation Executive
Nokomis Lok: Activation Coordinator