The Hallway launches performance marketing division; Chris Murphy appointed as GM

The Hallway Group is launching a specialist performance marketing division focused on creative content optimised for direct response digital channels.

The Hallway Performance Digital (THPD) will be led by Chris Murphy who has been promoted to general manager. The new division will manage the independent agency’s existing digital media clients as well as a soon to be announced payment platform and automotive brand.

THPD has developed a proprietary model that determines clients’ growth programs based on their level of investment. These programs are mapped out, proven and tested models for success, based on previous commercial success across customer bases.

Says Jules Hall, CEO of The Hallway: “The Hallway was an early mover in data-driven creative content. Having run major programs for the likes of ANZ, Google and Dexus we’ve built a really deep understanding of the best ways to create this type of work. It’s a rapid turnaround, highly automated creative process. This is very different to the strategically-led brand and advertising work we are creating. By separating the two businesses we get to have best of breed offerings, optimised to their unique context. Supported with the efficiency of a single back office infrastructure at the group level.

“I’m also delighted to be able to promote from within. Chris has consistently demonstrated strong leadership and is ideally placed to ensure THPD, and the clients we represent, will thrive.”

THPD will offer performance creative development, social content production, paid media strategy and buying as well as reporting frameworks.

Murphy has been with The Hallway for two years, holding senior leadership roles, managing and growing some of the agency’s largest clients. He will lead THPD as general manager to drive effective outcomes for clients and oversee business development.

Says Murphy: “I’m delighted to have been entrusted to lead our team of digital-first thinkers. The proprietary and proven growth programs we have developed empower brands to see around corners and make more informed strategic marketing decisions. The outcome is high performance results, delivered with speed and efficiency.”