Green financier Brighte brings the sun home in first consumer campaign via Paper Moose

November 30 2021, 9:14 am | BY Ricki Green | 14 Comments

In its fast-paced launch campaign via Paper Moose, leading green financier Brighte is helping Australians bring the sun home, with 0% interest on solar.

 

The campaign explores the energy, excitement and benefits of getting solar for your home right away, and features the song, “Brighte Here Brighte Now”, a take on the classic by Fatboy Slim.

The campaign aims to boost the Brighte name amongst Australian homeowners, building on its new visual identity and brand platform, Bringing Sustainable Home. And the company knows a thing or two about delivering sustainability. Last year, it became the sixth-fastest growing technology company in Australia – securing $100 million in Series C funding for its green ambitions.

Says Nick Hunter, CEO and founding partner, Paper Moose: “Brighte is a dream partner for Paper Moose and so helping them on their mission to make every home sustainable has been a personal endeavour for the entire team. And props to eco-minded Norman Cook for the perfect tune to help us all bring the sun home.”

According to Brighte research, 44% of Australians are worried about the environment and don’t think they have the power to make a meaningful impact.

However, Malini Sietaram, chief revenue and marketing officer at Brighte, points out that change is possible if we start in our own homes and Brighte is the ideal partner to begin the sustainability journey: “A lot of Aussies want to add solar to their home; it reduces both their energy bills and CO2 emissions, but they don’t know where to begin. Brighte helps you get solar sooner by removing the upfront cost through our 0% interest payment plans and our trusted network of tradies means you can start immediately.

“We love Paper Moose’s thinking with Bring the sun home, as it shows Aussies how they can shift power back to their homes through the sun and start Brighte here, Brighte now.

“The sun is the perfect fit for us. It’s our brand essence and central to our identity, it shines bright. For us at Brighte, we live for the sunrise and sunset. The possibilities of each new day and the optimism that the future is Brighte.”

The campaign adds to growing repertoire of purpose-led work by Paper Moose, which recently repositioned to ‘The change makers’ and launched the Buy One Give One initiative to support innovators working to decarbonise our economy.

Agency: Paper Moose
ECD: Nick Hunter
Head of Strategy: James Sykes
CD: Jeremy Willmott, Kate Holdsworth
Group Account Director: Liz Stephens
Account Director: Stephanie Grant
Head of Production: Maren Smith
Lead Designer: Georgia Shillington
Strategy Planner: Gennie Siegel

Production: Paper Moose
Senior Producer: Lucy Whirledge
Director: Toby Morris
Director of Photography: Aaron Mclisky
Production design: Laura Murray
Editor: Kelly Searancke
Colourist: Marcus Timpson
Online editor: Oliver Trauth Goik

Music & sound: Squeak E. Clean Studios
Music Supervision: Chelsea Ramsden
Composer/Arranger: Jesse Watt
Sound Design & Mix: James Martell
Audio Post Producer: Emma Duncan
Executive Creative Producer: Karla Henwood

VFX: 3P

Brighte
CMO: Malini Sietaram
Creative lead: Zach Dowd
Marketing Manager: Olivia Kent
Content & Community lead: Paul Greguric
Head of Growth: Suranga Priyashantha