Tourism Fiji and Fiji-phile Steve declare ‘Fiji’s open, mate!’ in new campaign via The Hallway
After months of being stuck at home and unable to travel overseas, Tourism Fiji has launched a campaign via The Hallway, encouraging Aussies to pack their bags, proclaiming ‘Fiji’s open, mate!’
The Hallway has been Tourism Fiji’s media agency since 2018, but this is the first significant creative assignment the full service independent agency has developed for the country’s tourism organisation.
The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane. The story plays out across a number of formats – from a 30 second spot through to a batch of 6 second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.
Says Robert Thompson, regional director, Australia at Tourism Fiji: “We’re thrilled to be welcoming Aussies back to our beautiful country. The ‘Fiji’s Open’ campaign from The Hallway is a great platform to announce that our borders are open. It’s got cut-through and taps into the fact that, after 2020 and 21, Aussies are looking for a paradise escape.”
Simon Lee, ECD and partner at The Hallway was unavailable for comment, his voicemail message stating simply: “Fiji’s open, mate!”
Client: Tourism Fiji
CMO: Emma Campbell
Regional Director, Australia: Rob Thompson
Creative: The Hallway
Production Company: Goodoil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Sam Long
Sound Production: Uncanny Valley
Editor: Stuart Morley
DP: Lachlan Milne
Media: The Hallway
15 Comments
Just show the product I reckon
if those bad actors are going to fiji I reckon I’ll just stay put
Fun spots. Do the job.
That one joke is drawn out longer than we’ve been in lockdown.
I laughed more to this comment than I did to the spot.
I am not revealing my name, just like the creatives in the credits.
This ad is on island time…
Simple creative wrapping to a retail spot – well done Hallway. Shame this didn’t air a year ago when it was first made – who would have thought boarders would have remain shut for yet another year.
Hocky and kinda third world. You can do better Hallway.
If I was this very well known production company that usually does A grade work I’d have my name removed from these quick sticks.
Clear message with a smile
Yeah guys, show the product. Why didn’t you go to Fiji and shoot there? Oh… Wait…
Nice spot. Simple, light hearted and to the point.
https://film-fiji.com/filming-in-fiji/cast-and-crew/
Really!
1,First three nights you must stay at covid approved hotel and pay for covid test.
2,Before you leave pay for covid test.
3,must take out covid travell insurance.
4,Before you leave Fiji cost $350 for covid test.
5,When you arrive?????????.