Iggy Rodriguez departs group CD gig at R/GA California for creative partner role at The Works

The Works, part of Capgemini, has appointed award-winning creative leader Iggy Rodriguez to help continue to expand and diversify the agency’s creative work.

Appointed as creative partner and reporting directly to founder / creative partner Damian Pincus (right), Rodriguez (left) will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and bringing new innovative thinking across all the agency clients including Subaru, Aware Super, H&R Block, Goodman Fielder and Masterpet.

Rodriguez joins The Works from R/GA California where he held the position of group creative director since March 2020. In this role he was responsible for senior creative leadership, staffing teams for projects, managing client relationships, as well as day-to-day creative development and mentoring teams.

Prior to this, Rodriguez was creative director at McCann, creative group head at Leo Burnett and has also held multiple positions across agencies including Saatchi & Saatchi, DDB Sydney and Ogilvy Sydney.

Says Pincus: “Appointing Iggy is a testament to where the agency is heading right now, we have a very exciting future ahead, with an amazing group of clients who are all focused on winning in market. The timing is great too. As we’ve recently gone public with our new Be Significant brand mission, what better statement of intent than to appoint one of the industry’s finest and boldest creatives around?”

On his new role, Rodriguez says: “It’s a really exciting time to be joining The Works. The backing of Capgemini adds a unique strength to our creative offering to tap into more tech and digital innovation for clients. With some great brands already on the roster, I’m looking forward to diving into the role and creating some amazing work with the team.”

During his career spanning over 18 years, Rodriguez has been recognised by the industry picking up a plethora of accolades for innovation-led campaigns. Industry nods include three gold and seven silver at Cannes Lions, one gold and six silver at One Show, one gold and four silver at Clio, as well as a D&AD White Pencil nomination.

Says Jasmine Lansdell, general manager – people and operations, The Works: “We’re so excited to have Iggy join our senior team. Iggy brings exceptional talent and creative leadership to The Works and will push us to be better. Given the talent market right now, adding an internationally acclaimed creative partner is a great win for the agency.”

Rodriguez joins The Works on 1st November.