ActronAir launches new ‘Be in your Element. Ask for an Actron’ brand platform via Enigma

Following the appointment of Enigma as full-service agency of record for ActronAir in July this year, ActronAir has launched a new national brand platform ‘Be in your element. Ask for an Actron’.

 

The platform was born from the insight that us Aussies put up with a lot when we’re outside with the unique, diverse and unrelenting conditions we’re up against. But as much as we love the outdoors, we also love nothing more than escaping it.

Launching this week, the first campaign focuses on a story of a sugarcane farmer in Northern NSW, and the unique elements of that region.

Says Pete Buckley, executive creative director, Enigma: “Actron is a 100% Australian owned company. So who better to understand what challenges the elements pose and create a perfect environment to escape them. This is the first step of a campaign that celebrates the Australian climate and the people that live amongst it.”

Says Jamie Mair, head of sales and marketing for ActronAir: “Since opening our doors in 1984 we’ve been designing our systems specifically to perform in Australia’s unique climate. As an Australian owned company we’re proud to compete with global brands whilst using products that are designed and built right here, and we’re really excited to tell more people about the benefits our approach delivers – after all, if you can keep people comfortable in a tough Aussie summer, you can keep them comfortable anywhere.”

The campaign goes live this week across national broadcast, digital and social channels.

Client: ActronAir
Director – Robert Mundy
CEO – Brendan Simpson
Head of Sales and Marketing – Jamie Mair
Marketing Manager – Chris Costin
Graphic Design Manager – Jennifer Doan

Creative & Media agency: Enigma

Executive Creative Directors – Pete Buckley, Tim Brown
Executive Producer – Katie Hope
Associate Creative Director – Matt Dawe
Senior Copywriter – Matt Plummer
Group Account Director – Emma Ashworth
Senior Planner – Gerad Petherbridge

Media Director – Sally Lawrence

Production:
Director/DOP – Stefan Jose
Producer – Alan Robinson