Clemenger BBDO Sydney snares BMF’s Chris Wilson and Roy Leibowitz as creative directors

CB Exclusive – Clemenger BBDO Sydney has lured creative directors Chris Wilson and Roy Leibowitz from BMF, where they created notable work including the Barista Bros ‘Catfish’ and ALDI ‘Great Food Migration’ flying bananas ads.

The long time creative pairing, who bring a combined two decades’ experience in their craft, landed in September and already have work in market, delivering the Xavier Ellis Medal social-driven campaign for WA’s TABtouch to coincide with the AFL Grand Final held in Perth.

The duo join from BMF where they spent two years in senior creative roles, working on, among other things, the Barista Bros ‘Catfish’ and ALDI ‘Great Food Migration’ flying bananas ads. Prior to that, they worked at M&C Saatchi where they helped launch the Long May We Play platform for TAB, and at Innocean and Marcel, they produced work for Hyundai, Kia and Tiger Beer.

Says Brendan Willenberg and Darren Wright, ECDs Clemenger BBDO Sydney: “Chris and Roy are the perfect modern day creatives. They think like planners, execute like rockstars and make ideas that resonate in culture. Their track record speaks for itself and we’re really excited to have them at Clems. One month in and we are already feeling their impact.”

Outside of advertising, copywriter Leibowitz and art director Wilson both like to collect steel frame touring bicycles. They’re planning on buying a tandem so they can get into the office together when lockdown ends.