BlueBet celebrates the Aussie way in newly launched brand campaign via Jim Jam Ideas
Unlike Rum and Coke or a meat pie and tomato sauce, Australia and invention aren’t an iconic duo. But this didn’t sit well with Aussie online bookie BlueBet who’ve gone the extra mile to dispel the furphy in its latest brand campaign via Jim Jam Ideas.
Mullets, ice cold beer, eskies, wine casks, the Hills-Hoist, One-Dayers and of course streakers are just but a few everyday necessities Australia has invented.
That’s what BlueBet outlines in its new campaign with two feature 60’s – ‘The Aussie Way’ which is currently on-air with the second ad ‘Aussies Love To Multi’ hitting the airwaves this week.
Says Bill Richmond, CEO, BlueBet: “Australia gets the raw end of the deal when it comes to our global reputation for invention. So, we had a crack at dispelling that furphy and the evidence speaks for itself.
“We even take it further and prove Aussies are handy multi taskers as well with the ability to use a wine cask as a pillow and that we’re all proficient in AFL, NRL and racing speak.”
Fronted by actor Ben Mingay, the campaign aims to turbocharge BlueBet’s already rapid growth and will air across regional and metro FTA, subscription TV and via a nationwide radio buy.
‘Aussies Love To Multi’ focuses specifically on BlueBet’s Same Game Multi and Same Race Multi product offerings.
Says Richmond: “We are broadening our reach after a very strong period of growth by taking our first foray into metropolitan free-to-air markets highlighted by a premium Channel 7 metro news sponsorship throughout key weeks of the footy finals and Spring Racing Carnival.
“The feedback on the first phase of the campaign has been exceptionally positive.”
Creative Agency – JIMJAM IDEAS
Executive Creative Director – Charlie Cook
Account Director – Alana Fechner
Account executive – Amanda Johns
Writer – Charlie Cook
Writer – Tim Leckie
Writer – Andrew Crocker
Art director – Paul Carpenter
Production Company – Humble Productions
Director: Nick Robertson
DP: Ben Shirley ACS
Executive Producer: Brynn Fulcher
Creative Director: Duncan Shields
Producer: Helen Morahan
Production Manager: Elena Arena
Production Coordinator: Pamela Obeid
1st AD: Toby Churchill-Brown
Art Director: Quentin Tetz
Wardrobe Stylist: Louise Spargo
Grip: Dave Griffiths
Gaffer: Simon Walsh
Sound recordist: Patrick Mullins
Hair and Makeup: Tracy Terashima
Editor: Mark Parry
Sound Mix & Design: Matt Sladen
Colourist: Marcus Timpson
Casting: Chicken & Chips
19 Comments
I really like this spot, it is funny, looks good and not boring. 5 stars from me
Bloody hilarious love a multiiii!
Nice follow up from the last one, great Aussie branding!
Nice one JimJam, boy you guys
love the Aussie angle but you do it pretty well, I guess Blue Bet is an Aussie brand so makes perfect sense , well done
Good. Different.
Cooooey > Blueeeeyyyy, is pretty genius.
Much prefer this to last one – feels a lot more new. noice.
*clapping*
Solid AF.
Nice one Charlie and Simon, still going strong. Nice guys.
Is that me?
If we all agreed lowest common denominator betting advertising was banned?
Just a thought.
The real pandemic on this island is gambling.
Fun and well written.
Good way to counter what is, let’s face it, an awful name!
Top work all
…i hope that everyone posting positive comments under ads like this are paid shills
because if they’re not then we really have a problem with our industry
..a yes from me
Nice one guys
WTF is wrong with you all
Cringe.
C’mon Australia, it’s Straylia time, we Straylians like Straylia stuff. So let’s go, Straylia. It’s Straylia.
The End.
great stuff , gives lamb a run …
Not shoving betting down my throat. Smart work, looks great.