By All Means and Oslo Davis release Locktown t-shirts to raise funds for Beyond Blue
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians.
The t-shirts have been designed by one of Melbourne’s most beloved illustrators and artists, Oslo Davis.
After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires as the city to have endured the most number of days in hard lockdown.
This title accompanies grim mental health implications, with recent research conducted by the Australian Bureau of Statistics revealing that, in June 2021, more than a quarter (27%) of Victorians experienced high or very high levels of psychological distress, almost 10% higher than the national average (18%). More so, Beyond Blue has reported a 20 to 30% increase in demand for support of anxiety, depression, and family and relationship issues compared to pre-pandemic levels.
Says Ed Howley, co-creative director at By All Means: “Once crowned the world’s most liveable city, it’s devastating to see Melbourne take on the new title of having endured the most number of days in hard lockdown. However, rather than wallowing, this project aims to not only celebrate our amazing city, but raise all-important funds to help alleviate the ongoing mental health crisis.”
Says Toby Cummings, co-creative director at By All Means: “We have seen first-hand the impact these lockdown measures have had, and we’re keen to do our part to help Melbourne return to its vibrant, culture-filled self soon. It made complete sense for us to team up with Oslo, one of Melbourne’s artistic icons, to create a beautiful, fun and poignant commemoration of this inauspicious moment in Melbourne’s history.”
Profits from t-shirt sales will be donated to Beyond Blue to help fund mental health and wellbeing support services to improve the lives of individuals, families and communities affected by anxiety, depression and suicide.
The limited edition t-shirts are available now for pre-order from locktown.com.au, for $45.
9 Comments
Homie, 1st Product, Butter Sessions, PAM, Spacebound, Jungles, ICHPIG even… just a few Melbourne street brands you could’ve worked with to not only help them out as a small/struggling business but make something people would actually wear. Not this lame statistic that looks like a band Australia tour/art deco mass produced illustration.
Never ceases to amaze that no matter what you do in this Industry there is always some worm that crawls from the dark to bag anyone that is trying to do something positive. They’re raising many fr Beyond Blue for Christs sake!
The most unsupportive industry on the planet. Just one more reason to be ashamed of this Country atm.
What’s next an anti-vaxx tshirt? This is a seriously troubling tone and message. Why not put your “creative” efforts into encouraging vaccine uptake?
Why not put your efforts fullstop into not bagging people who have made an effort to create something for a worthy cause.What have you done lately to help anyone other than yourself?
Thanks for standing up for logic and good sense @sheesh. As for you other two: you guys might wanna consider crawling back into the primordial ooze from which you’ve squelched. We’re close to raising $10,000 in just the first day of sales alone (!) for an organisation that will help Melburnians cope with the enormous mental health our city is facing.
Its been a tough 18 months – and many of us have little new in our books to show off. Even small creative wins should be celebrated, and this piece is no exception.
Don’t like the work? Keep scrolling.
Like the work? Give a little love, it will mean a lot to those that worked on it.
There’s a lot of hate in the world right now, and taking the time to knock someone down for what you feel is an underwhelming piece of work simply makes you another Ad Asshole – and ain’t nobody got time for that at the mo.
Nice work Ed & Toby, I wish I’d made something rather than being stuck in the rinse cycle.
What’s the use in bagging this? Covid really has brought the inner wanker out of everyone who had an inner wanker in them.
Beautiful stuff.
Hey @Gosh this is out of touch, what have you actually done, yourself, to generate funds for a worthy cause during lockdown.
Have you done anything at all?
Nah, didn’t think so.