Former McCann leadership duo Mia Hamilton and Emma Bedsor launch national PR and social agency IVY as part of BCM Group
Leading independent, BCM Group has today launched earned media agency IVY, led by former McCann Worldgroup (The Red Republic) leadership duo Mia Hamilton (right) and Emma Bedsor (left) in co-managing director roles.
With offices in Sydney and Brisbane, IVY will offer an integrated mix of services including PR, social media, influencer engagement, events and activations, complementing BCM’s existing media, digital and creative offering.
Having worked alongside each other for close to a decade, Hamilton and Bedsor have developed a passionate view on earned media’s potential to play a leading role in the marketing mix, when combined with strategy, creative and media smarts.
Says Hamilton: “Emma and I have wanted to shape an agency like IVY for some time and the independence, freedom and autonomy inherent to BCM Group, has provided the perfect environment for us to do so.
“The irony is that PR has an image problem and we want to be a brand that helps counter that. Earned media doesn’t just come from a press release, it can begin with a TVC, a social media post, or a clever search campaign.
“Brand love needs to be earned and any material that connects a brand to consumers in a memorable, or meaningful way, will naturally find its way into press and eventually the public vernacular. We work with creative and strategy departments to reverse engineer that process.”
Says Bedsor: “Too often we see press office agencies ticking boxes, and working in silos. Working with a broader agency group like BCM is absolutely key to developing the kind of creatively persuasive campaigns that move the needle on consumer sentiment for brands.
“BCM is one of Australia’s top independents, and is truly integrated, which is a refreshing proposition. The reality is, PR is not always the answer. And we’re enjoying being able to deliver our clients a truly diverse range of solutions including digital, performance and media.”
Says Phil McDonald, partner and managing director, BCM Group: “Being able to create ideas that use both earned and paid media in tandem, makes them bigger and way more effective in a fragmented media landscape. This expansion of our Group and a more considered move into the Sydney market is incredibly exciting. On top of that Mia and Emma are both wonderfully talented which is a huge bonus.”
Former McCann (The Red Republic) leadership duo launch national PR and social agency as part of BCM Group
Leading independent, BCM Group has today launched earned media agency IVY, led by former McCann Worldgroup (The Red Republic) leadership duo Mia Hamilton and Emma Bedsor in co-managing director roles.
With offices in Sydney and Brisbane, IVY will offer an integrated mix of services including PR, social media, influencer engagement, events and activations, complementing BCM’s existing media, digital and creative offering.
Having worked alongside each other for close to a decade, Hamilton and Bedsor have developed a passionate view on earned media’s potential to play a leading role in the marketing mix, when combined with strategy, creative and media smarts.
Says Hamilton: “Emma and I have wanted to shape an agency like IVY for some time and the independence, freedom and autonomy inherent to BCM Group, has provided the perfect environment for us to do so.
“The irony is that PR has an image problem and we want to be a brand that helps counter that. Earned media doesn’t just come from a press release, it can begin with a TVC, a social media post, or a clever search campaign.
“Brand love needs to be earned and any material that connects a brand to consumers in a memorable, or meaningful way, will naturally find its way into press and eventually the public vernacular. We work with creative and strategy departments to reverse engineer that process.”
Says Bedsor: “Too often we see press office agencies ticking boxes, and working in silos. Working with a broader agency group like BCM is absolutely key to developing the kind of creatively persuasive campaigns that move the needle on consumer sentiment for brands.
“BCM is one of Australia’s top independents, and is truly integrated, which is a refreshing proposition. The reality is, PR is not always the answer. And we’re enjoying being able to deliver our clients a truly diverse range of solutions including digital, performance and media.”
Says Phil McDonald, partner and managing director, BCM Group: “Being able to create ideas that use both earned and paid media in tandem, makes them bigger and way more effective in a fragmented media landscape. This expansion of our Group and a more considered move into the Sydney market is incredibly exciting. On top of that Mia and Emma are both wonderfully talented which is a huge bonus.”
8 Comments
Can’t wait to see the amazing work these two put out there
Is class!
complete smile between them
Nice work, smart people, good move. And yes, top notch pic.
Great stuff, but why are half the comments talking about the photo. Would that be the case if two guys started a new biz?
It’s wonderful to see two female leaders, that should be the focus.
These two are weapons. Watch this space.
Im going to be completely honest and say I thought they had photoshopped younger versions of their faces into the pic – which I thought was funny and different, hence my comment on the pic. Looking at it again, I see that they are both just blessed with looking young for their age. No offence intended. Good luck to them
If you’re “truly integrated” why are you creating a separate brand with PR?