BINGE launches the SUBMABINGE: An at-home submarine viewing experience via Thinkerbell
BINGE – home to the world’s best shows – has today launched the SUBMABINGE, the world’s first at-home submarine viewing experience. Thinkerbell has brought the campaign to life, to mark the arrival of the new six-part British crime drama series set on a submarine, VIGIL, now streaming on BINGE.
Now more than ever Aussies are finding it difficult to switch off from family or flatmates and block out the busyness of a life lived indoors. According to recent YouGov research conducted by BINGE, in recent times as we find ourselves spending more time indoors, 60% of the nation has lost the ability to have quiet space in their home and 62% of Australians currently have trouble switching off from family or flatmates when watching their favourite TV shows.
The same research revealed that nearly half of all Aussies (47%) would be interested in a device that could help block out noise and other distractions, so they could focus more on their favourite TV show.
Thanks to BINGE, Aussies now can.
To launch the SUBMABINGE, BINGE has released a thrilling trailer revealing the one-of-a-kind invention’s unique design features, that will allow entertainment fans to block the outside world and fully submerge themselves into the adrenaline-fuelled thriller, VIGIL.
The SUBMABINGE’s design features will help simulate being in a submarine 300 metres under the ocean, including a real periscope to peer through, soundproof walling, a mouth opening to feed yourself (with straw holders too) and ear holes. It also features a convenient smartphone side strap.
Every SUBMABINGE is shipped as a flat pack, with assembly taking less than 5 minutes.
Says Alison Hurbert-Burns, executive director, BINGE: “VIGIL is a gripping new British drama series, written and created by Bafta-nominated writer Tom Edge and from the makers of Line of Duty and Bodyguard. Starring Suranne Jones and Rose Leslie, and a storyline full of thrilling twists and turns, it’s the next must watch crime drama.”
For BINGE fans to get their very own SUBMABINGE at home, all they have to do is head to and follow the BINGE Facebook, Instagram or Twitter page, look for the SUBMABINGE trailer and tell us in the comments section in 25 words or less, why they need a SUBMABINGE in their life.
Says Tom Wenborn, executive creative tinker, Thinkerbell: “BINGE are constantly delivering the best new shows, now they’re delivering the best way to watch them, or atleast the submarine ones anyway. It’s ridiculous. It’s fun. It works. It’s not waterproof.”
The gripping new crime series VIGIL, written and created by Bafta-nominated writer Tom Edge (Judy, The Crown, Strike) and from the makers of Line of Duty, Bodyguard and The Pembrokeshire Murders, premiered on BINGE on Monday 30 August, with episode two, three and four, also now currently available. The final two episodes will drop each Monday for the next fortnight, until the finale on 27 September.
Client: BINGE
Creative / PR / Influencer: Thinkerbell
SUBMABINGE Production: Design Biaccident
Production: Daniel Coolahan
44 Comments
This is a joke right?
Am I a joke to you?
So, what did you do at work today? Did you launch a major brand? Convince a sceptical audience to accept the realities of climate change? Save a dying company by convincing millions to reconsider its product range?
No. I got people to but a cardboard box on their head and pretend they were in a submarine.
All grown up humans?
No, just the people who entered a competition to get one.
People working in advertising who hope people will take them seriously… seriously?.. leave “grown up” to the bean counters mate ps. no one likes climate change chat at the pub.
Genuinely innovative innovation. Bit of fun I guess
This is just getting silly now. At least they’re recycling their award boards.
I know we’re a bit stir crazy in these times, but Year 4 want their project back.
I wish I could skip thinkerbelle content on this blog. Or pay a premium so i don’t have to see it.
Great name. Submabinge is really memorable and rolls off the tongue.
My lord, the name!!
Im starting to think the joke is on us. The more we hate the more they do.
Sign me up for 12 months.
Im confident they’re pr-ing stuff to get people who care about advertising mad.
“I need a submabinge in my life to help create content for a Thinkerbell case study video”.
I like Thinkerbell and some of their stuff, but this is pointless.
I thought Publicis we’re the submarine based agency.
Really fucking stupid and really fucking good.
Really fucking stupid and really fucking good.
If you don’t get irreverent, get out of advertising.
Submascreen would have been better…
its silly and fun, based on a relatable insight. People here who think it’s “for real” need to get out of advertising, or get clients who are up for having fun and doing something different. too many have become way too serious in this game.
So just to be clear. The “really fucking good” part is the cardboard box fully grown adults can put on their head while they watch a TV show from their living room?
So you’re a suit then?
The mediocrity of marketing combined with the mediocrity of agency. You are killing the industry we all love.
And I love it
This is shhtupid.
Why not just call it the ‘Binge Box’?
I like the general idea but the tone of the execution is confusing to me.
Looks like you’re trying to sell a show that doesn’t take itself too seriously and is high on concept but low on production values (mighty boosh, reservation dogs etc etc).
It’s dumb and that’s the idea. Tongue in cheek take on a product no one needs or wants. And again that’s the idea.
Only do gimmicks. They haven’t made a decent piece of brand building advertising for a long time.
Believe it or not, manifesto’s or comedic tvc’s aren’t the only thing in your arsenal to “build brand”, which probably sums up completely what’s wrong with Australian advertising. I mean, creating entertaining entertainment for an entertainment company selling entertainment, who would’ve thought?!
I disagree Thinkerbell says:
Bega is a disarmingly great piece of advertising
I love irreverent advertising. But it still needs to be good. Saying I don’t like Carrot Top isn’t the same as saying I don’t like comedy. It’s just saying I don’t like shit comedy. This is shit irreverent advertising.
So it’s deliberately bad? Cool.
This, Peggy, and the 5G helmet
A low tech alert shirt huh?
Can’t wait for the case study, dying to know how many sign up for one that isn’t from the agency or their mums.
Irreverent or not, it still needs to be relevant.
“VIGIL is a gripping new British drama series… full of thrilling twists and turns… must watch crime drama.”
“BINGE are constantly delivering the best new shows, now they’re delivering the best way to watch them, or atleast the submarine ones anyway. It’s ridiculous. It’s fun. It works. It’s not waterproof.”
The show isn’t a comedy, isn’t about submarines, isn’t irreverent and has nothing to do with cardboard boxes. This is really confused, and that’s coming from someone who fucking loves anything that’s whack or a bit different.
Looks like it is about submarines.
they want their box back.
https://www.cnet.com/news/hbo-made-a-giant-cardboard-box-where-you-can-hide-and-watch-tv-alone/
I’m only here for the comments
It’s refreshing to see how research is used to prop up an agencies award gag.
But it’s still a fucking shit idea.
A reminder that there are other jobs out will give you a book of work that don’t look like rejected award school ideas.
LOL! And you have the audacity to talk smack about DDB’s work? This work is a joke.
Well it ain’t no salad plate or Boonie doll that’s for sure.