Ogilvy Australia snares GIO creative account

The Suncorp Group has announced the appointment of Ogilvy Australia to manage its GIO Insurance creative account, previously with Leo Burnett. A new integrated brand campaign is launching soon

Says Mim Haysom, CMO/EGM Brand & Marketing at Suncorp Group: “Ogilvy has enjoyed a great relationship with the Suncorp Group over the past 20 years, through their involvement with AAMI and most recently, Vero insurance brands. During this long partnership they have helped us deliver standout creative and effective work. We are looking forward to more of this kind of big thinking for our GIO brand”.

Gavin MacMillan, Managing Director of Ogilvy Australia, Melbourne says: “This is a much cherished opportunity to work with another great Australian brand. We are very grateful to Mim and her team for entrusting us with the GIO brand which has its own special place in
the category.”

Mark Condon, Manager GIO Marketing at Suncorp group added: “We were impressed with the collaborative nature of Ogilvy’s team and their outstanding storytelling and brand building expertise, which is truly world-class. We are certain this is the start of a new chapter for the GIO brand in Australia and we are thrilled to partner with Ogilvy to make it happen, together.”

Ogilvy Australia has commenced work on the GIO creative account across all media with a new integrated brand campaign launching soon.