Nutritional supplements brand Nuzest launches new global campaign via Crater (AU)

Nutritional supplements company Nuzest has launched a new global campaign via Crater (AU).

 

Founded in 2012, Nuzest is centred on the belief that good nutrition is the foundation for great health. It’s what founder, Trevor Bolland, turned to when his daughter, Monique, was diagnosed with Multiple Sclerosis at 22. Nuzest produces the cleanest, most effective nutritional supplements on the market with all products built on concrete science and efficacy, and formulated to improve people’s baseline health, resilience and vitality.

Says Annelise Beard, marketing manager, Nuzest: “Having recently undertaken a packaging rebrand, we wanted to develop our first suite of product video ads for our distributors to use worldwide which would help them raise awareness of Nuzest products in their regions and to be used to attract new customers to the brand.

“We decided to partner with Crater on this project as we loved their approach to both the creative treatment and efficiencies around production. They understood our content needs and had a great level of experience with similar campaigns.”

Says Steven Farrer, executive producer: “It was rewarding to work hand in hand with a family-owned, Australian-based company. Having produced campaigns in the past for international F&B brands, Crater really understood the market and how to achieve the best in creative and execution of production.

“Our team aligned with director Simon Morehead in crafting the stories that worked across all formats and time lengths for each range. Crater then turned around the films in a short timeframe with delivery of three hero 30” films that funnelled down into over 90+ reversions for the brand.”

Says Beard: “The purpose of our videos were to portray feelings of Energy, Feeling good, Optimism & Inspiration and to communicate that Nuzest products make good nutrition, health and vitality easy for everyone – all ages, genders and lifestyles.”

What started as a father and daughter looking for answers is now a team of over 100 all over the world, formulating supportive nutrition for whatever life throws at you.

Brand – Nuzest
Global Brand Director – Monique Bollard
Marketing Manager – Annelise Beard
Nutritionist, Marketing and Content – Lauren Parchi
Lead Designer – Jolanta Zute
Graphic Designer – Flavia Denoux

Creative & Production – Crater Global (AU)
Executive Producer – Steven Farrer
Commercials Lead – Justin Solomons
Creative Director – Simon Morehead
Social and Digital Manager – Brooke Morehead
Director – Simon Morehead
DP – Casimir Dickson
AC – Marcus Peters
Gaffer – Nicholas Thompsen
Edit – Louis C. Brandt & Simon Morehead
Colourist – Julien Chichignoud
Sound Design – James Martell