University of Southern Queensland appoints Emotive as new creative agency

Following a competitive pitch process, The University of Southern Queensland has appointed independent creative agency Emotive to lead its brand strategy and campaign work.

Since launching in 1967, The University of Southern Queensland has grown to over 25,000 students from over 100 countries across three campuses and is a recognised leader in online and blended education. Its pioneering approach to personalised learning means that every student has the flexibility to learn and grow in the way that works best for them.

Says Kirsten MacGregor, executive director of USQ Marketing, Media and Communications: “We are incredibly excited about this new partnership. The University of Southern Queensland delivers excellent outcomes for our students and we are looking forward to working with the brilliant creative team at Emotive to tell our story in an impactful way.”

Says Simon Joyce, CEO of Emotive: “We have loved getting to know the incredibly smart and ambitious team at The University of Southern Queensland through the pitch process. Their pioneering blended learning approach offers the kind of experience and outcomes today’s students are looking for and the fact that USQ is No.1 in Australia for graduate starting salary is testament to this. We’re really looking forward to pushing the boundaries creatively to help them grow the brand and the university in what is a massively competitive environment.”

The University of Southern Queensland joins an increasing client base for the Sydney Agency including Optus, Audible, Unilever, Google, Pernod Ricard, Mount Franklin, ARN, YoPRO and Modibodi.