New Holland creates global 180 campaign film for Riot Games via BBH Singapore

Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.

The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.

The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.

The assembled creative team at New Holland covered all aspects in directing this collaboration with Riot Games and BBH Singapore, from initial concept art, storyboarding, edit, animation, Houdini FX, through to final compositing at 3K.

Says director Brendan Savage: “League of Legends – Wild Rift was a perfect marriage of great clients and a passionate creative team, and really reflects New Holland’s ability to take a project from pitch to final delivery. We’re all delighted with the final results and very happy to see the reactions from fans across the world who have embraced the games from the very beginning!”

To view the spot in 180VR on YouTube, visit:
https://www.youtube.com/watch?v=qwPUfqA4xTg

Download now for free on iOS and Android: https://riotgames.sng.link/Dus0s/9d5d

Explore the latest in the League universe:
Instagram: https://instagram.com/playwildrift
Facebook: https://facebook.com/playwildrift
Twitter: https://twitter.com/wildrift
Website: https://wildrift.leagueoflegends.com

Agency: BBH Singapore
Managing Director: Sid Tuli
Business Director: Lynette Chua
Associate Account Director: Abbas Zafar
Associate Account Director: Priscilla Lim
Creative Director: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Nico Tangara
Copywriter: Winona Wee
Art Director: Amos Mak
Junior Art Director: Dawn Abegail Lee

Strategy Director: Alasdair Gray
Content Strategist: Faith Huang

Agency Producer: Joshua Tan

Client: Riot Games

Design, Production & Post : New Holland Creative
Director: Brendan Savage
Executive Producer: Mark Millar
Producer: Martina Joison
Concept Design: Simon Cowell
Animation Lead: Chris Breeze
FX Lead: Ben Watts
Additional 3D: Raymond Leung
Colourist: Clement Bouchet
Sound Design : Massive Music