Tencent China named APAC Agency of the Year in Campaign Brief’s THE WORK 2021: TBWA SMP Philippines ranked #2, Deloitte Digital Australia + Clemenger BBDO Wellington equal #3
156 ad agencies around Asia Pacific have had entries accepted into Campaign Brief’s THE WORK 2021. This is up from 99 successful ad agencies in 2020. This year, THE WORK 2021 received a record 3,672 entries – up from last year’s 2,611 entries and 2,788 entries in 2019.
The top country for entries to Campaign Brief’s THE WORK this year was Australia with 962 entries (up from 567 entries last year). THE WORK also received 494 entries from The Philippines (up from 261 last year), 488 entries from Thailand (up from 326 entries last year), 405 entries from China (up from 256 entries last year), 281 entries from Taiwan (down from 307 entries last year), 231 entries from Kong Kong (up from 145 last year) and 193 entries from New Zealand (down from 210 last year).
Including acceptances entered by 36 production companies, Australia leads the way again in the total number of Acceptances to THE WORK 2021 with 453. Thailand scored 132 Acceptances, The Philippines had 115 entries that made THE WORK, 104 entries were accepted from China and 96 from New Zealand.
This is the 19th year of THE WORK. THE WORK is recognised as a true record of creativity for the entire region and features the very best advertising of the year from Asia, Australia and New Zealand.
TOP 20 PERFORMING AGENCIES IN THE WORK 2021
This year’s highest ranking agency in THE WORK 2021 is Tencent China with 35 acceptances from the 91 entries the agency submitted. The agency is a prolific creator of work and their acceptances are spread across 12 different Tencent campaigns. Tencent has been a strong performer in THE WORK over the past two years, ranking #3 in 2020 with 27 Acceptances.
TBWASantiago Mangada Puno Philippines is #2 in Asia-Pacific with 31 Acceptances across campaigns for Spotify, Bench, UNICEF Philippines, Pacific Paint, Baybayan, St Luke’s Medical Center and others.
Ranked equal #3 is Deloitte Digital Australia and Clemenger BBDO Wellington – both with 26 Acceptances.
In equal #5 ranking is DDB Mudra Group India and GIGIL Philippines with 25 Acceptances each. In THE WORK 2020 GIGIL also ranked highly at #5.
At #7, The Nine Shanghai had another strong year with 23 Acceptances.
The Monkeys and McCann + HERO take out #8 in Asia-Pacific with 22 Acceptances.
In equal #9 position is Ogilvy & Mather Thailand and Ogilvy Australia with 21 Acceptances a piece.
Ranking equal #11 is three agencies with 20 Acceptances each – GREYnJ United Bangkok, Special Group New Zealand and VMLY&R Sydney.
DDB Sydney, with 19 Acceptances, ranks #14 and Clemenger BBDO Sydney, Petch & Partners Philippines and Ogilvy & Mather Taiwan rank #15 with 18 Acceptances.
BBDO Bangkok and Thinkerbell have 17 Acceptances each and are ranked equal #18 in Asia-Pacific.
TOP APAC AGENCIES IN THE WORK 2021
#1 Tencent China 35
#2 TBWA\Santiago Mangada Puno Philippines 31
#3 Deloitte Digital Australia 26
#3 Clemenger BBDO Wellington 26
#5 DDB Mudra Group India 25
#5 GIGIL Philippines 25
#7 The Nine Shanghai 23
#8 McCann + HERO Australia 22
#8 The Monkeys Australia 22
#10 Ogilvy & Mather Thailand 21
#10 Ogilvy Australia 21
#12 GREYnJ United Bangkok 20
#12 Special Group New Zealand 20
#12 VMLY&R Australia 20
#15 DDB Sydney 19
#16 Clemenger BBDO Sydney 18
#16 Petch & Partners Philippines 18
#16 Ogilvy & Mather Taiwan 18
#19 Thinkerbell Melbourne 17
#19 BBDO Bangkok 17
#21 Innocean Worldwide Seoul 16
#21 CJ Worx Bangkok 16
#23 Leo Burnett Melbourne 15
#24 Leo Burnett Group Manila 14
#24 Sour Bangkok 14
#26 Cheil Worldwide Hong Kong 13
#26 dentsu mcgarrybowen Taiwan 13
#28 TBWA\Melbourne 12
#29 Saatchi & Saatchi Hong Kong 12
#29 Wunderman Thompson Taipei 12
#31 DDB Group New Zealand 11
#31 Wunderman Thompson Bangkok 11
#33 CHE Proximity Sydney 10
#33 TBWA\Shanghai 10
#33 TBWA\Hong Kong 10
#33 Grey Group India 10
#33 Leo Burnett Malaysia 10
#33 Colenso BBDO New Zealand 10
#33 YoungShand New Zealand 10
#40 Saatchi & Saatchi Melbourne 9
#40 Dentsu Inc Japan 9
#40 Rabbit Digital Group Thailand 9
#40 SDWM Melbourne 8
#40 Flock Creative Network Indonesia 8
#40 TBWA\Singapore 8
#40 ADK Taiwan 8
#40 Dentsu One Taiwan 8
#48 TABOO Melbourne 7
#48 The Royals Australia 7
#48 Wunderman Thompson Sydney 7
#48 BBDO China 7
#48 Hakuhodo Indonesia 7
#48 Geometry Ogilvy Japan 7
#48 Grey Group Malaysia 7
#48 Propel Manila 7
#48 Wolf Bangkok 7
#57 Bear Meets Eagle Sydney 6
#57 M&C Saatchi Sydney 6
#57 OneMore Design China 6
#57 Beacon Communications Japan 6
#57 TBWA\Hakuhodo Inc Japan 6
#57 Dentsu Jayme Syfu Philippines 6
#57 DDB Group Singapore 6
#57 Dentsu Redder Vietnam 6
#57 AnalogFolk Sydney 5
#57 VCCP Sydney 5
#57 Motion Sickness New Zealand 5
#57 Cheil Worldwide India 5
#57 TBWA\Thailand 5
#70 Connecting Plots Sydney 4
#70 Emotive Sydney 4
#70 Havas Melbourne 4
#70 Innocean Australia Sydney 4
#70 Rare Perth 4
#70 Special Group Sydney 4
#70 Dentsu mcgarrybowen China 4
#70 Heaven&Hell China 4
#70 Insight Group China 4
#70 Mata Angin Indonesia 4
#70 Muma Malaysia 4
#70 Saatchi & Saatchi New Zealand 4
#70 TBWA\Sydney 4
#70 VMLY&R New Zealand 4
#70 Publicis JimenezBasic Philippines 4
#86 303 MullenLowe Sydney 3
#86 Before Creative Tasmania 3
#86 Hooligan Collective Sydney 3
#86 Paper Moose Sydney 3
#86 Showpony Melbourne 3
#86 Amber China 3
#86 Pantarei/KISS Indonesia 3
#86 LOTUS:H Indonesia 3
#86 MullenLowe Treyna Philippines 3
#86 Edelman Singapore 3
#86 Ogilvy Singapore 3
#86 Medialand Digital Strategy Limited Taiwan 3
#86 Omnicom Media Group Taiwan 3
#86 Storyteller Bangkok 3
#100 &Partners Perth 2
#100 Akkomplice Melbourne 2
#100 BWM Dentsu Melbourne 2
#100 Coffee Cocoa Gunpowder Sydney 2
#100 Gettin Hectic Perth 2
#100 BWM Isobar Sydney 2
#100 JimJam Ideas Sydney 2
#100 Rhythm Creative Content Perth 2
#100 The Brand Agency Perth 2
#100 The Works Sydney 2
#100 We Are Social Sydney 2
#100 Wunderman Thompson Perth 2
#100 Shanghai Tian Yu Kong China 2
#100 McCann Hong Kong 2
#100 OLIVER Agency Indonesia 2
#100 TBWA\Malaysia 2
#100 dentsu New Zealand 2
#100 DDB Tribal Worldwide Philippines 2
#100 Dentsu One Manila 2
#100 Havas Ortega Philippines 2
#100 BBDO Singapore 2
#100 Iris Singapore 2
#100 McCann Worldgroup Singapore 2
#100 Ensemble Thailand 2
#100 Leo Burnett Thailand 2
#125 Audi Australia/Convicts Sydney 1
#125 Beautiful State Sydney 1
#125 Block Branding Perth 1
#125 Digitas Sydney 1
#125 GHO Sydney 1
#125 Just Global US 1
#125 Momentum Worldwide Sydney 1
#125 Romeo Digital Brisbane 1
#125 The Together Society Brisbane 1
#125 Type + Pixel Brisbane 1
#125 Milk & Honey United Sydney 1
#125 McCann Worldgroup China 1
#125 Birger Linke Design China 1
#125 mcgarrybowen Shanghai 1
#125 PGOne Shanghai 1
#125 R/GA Shanghai 1
#125 Yoband Guangzhou 1
#125 Aidea Indonesia 1
#125 &friends Indonesia 1
#125 SalvoStampd Indonesia 1
#125 FCB Malaysia 1
#125 Lion & Lion Malaysia 1
#125 Naga DDB Tribal Malaysia 1
#125 SVEN Philippines 1
#125 GOVT Singapore 1
#125 MRM/McCann Singapore 1
#125 Heartbeat Creative Lab Taiwan 1
#125 Hufax Arts Taiwan 1
#125 Player 2 Co. Bangkok 1
#125 Walnut Thailand 1
#125 Yell Advertising Thailand 1
AUSTRALIA
#1 Deloitte Digital Australia 26
#2 McCann + HERO 22
#2 The Monkeys 22
#4 Ogilvy Australia 21
#5 VMLY&R Australia 20
#6 DDB Sydney 19
#7 Clemenger BBDO Sydney 18
#8 Thinkerbell 17
#9 Leo Burnett Melbourne 15
#10 TBWA\Melbourne 12
#11 CHE Proximity Sydney 10
#12 Saatchi & Saatchi Melbourne 9
#13 SDWM Melbourne 8
#14 TABOO Melbourne 7
#14 The Royals 7
#14 Wunderman Thompson Sydney 7
#17 Bear Meets Eagle Sydney 6
#18 AnalogFolk Sydney 5
#18 VCCP Sydney 5
#20 Connecting Plots Sydney 4
#20 Emotive Sydney 4
#20 Havas Melbourne 4
#20 Innocean Australia Sydney 4
#20 Rare Perth 4
#20 Special Group Sydney 4
#20 TBWA\Sydney 4
#27 303 MullenLowe Sydney 3
#27 Before Creative Tasmania 3
#27 Hooligan Collective Sydney 3
#27 Showpony Adelaide 3
#31 &Partners Perth 2
#31 Akkomplice Melbourne 2
#31 BWM Isobar Melbourne 2
#31 Coffee Cocoa Gunpowder Sydney 2
#31 Gettin Hectic Perth 2
#31 BWM Isobar Sydney 2
#31 JimJam Ideas Sydney 2
#31 Rhythm Creative Content Perth 2
#31 The Brand Agency Perth 2
#31 The Works Sydney 2
#31 We Are Social Sydney 2
#31 Wunderman Thompson Perth 2
#43 Audi Australia/Convicts Sydney 1
#43 Beautiful State Sydney 1
#43 Block Branding Perth 1
#43 Digitas Sydney 1
#43 GHO Sydney 1
#43 Just Global 1
#43 Momentums Worldwide Sydney 1
#43 Romeo Digital Brisbane 1
#43 The Together Society Brisbane 1
#43 Type + Pixel Brisbane 1
#43 Milk & Honey United Sydney 1
CHINA
#1 Tencent Shenzen 35
#2 The Nine Shanghai 23
#3 TBWA\Shanghai 10
#4 BBDO China 7
#5 OneMore Design 6
#6 Insight Group 4
#6 Heaven&Hell Shanghai 4
#6 Dentsu mcgarrybowen China 4
#9 Amber Shanghai 3
#10 Shanghai Tian Yu Kong 2
#11 Yoband Guangzhou 1
#11 R/GA Shanghai 1
#11 PGOne Shanghai 1
#11 mcgarrybowen Shanghai 1
#11 McCann Worldgroup China 1
#11 Birger Linke Design Beijing 1
HONG KONG
#1 Cheil Worldwide Hong Kong 13
#2 Saatchi & Saatchi Hong Kong 12
#3 TBWA\Hong Kong 10
#4 McCann Worldgroup Hong Kong 2
INDIA
#1 DDB Mudra Group Mumbai 25
#2 Grey Group India 10
#3 Cheil Worldwide India 5
INDONESIA
#1 Flock Creative Network Indonesia 8
#2 Hakuhodo Indonesia 7
#3 Mata Angin Indonesia 4
#4 LOTUS:H Indonesia 3
#4 Pantarei/KISS Indonesia 3
#6 OLIVER Agency Indonesia 2
#7 Aidea Indonesia 1
#7 &friends 1
#7 SalvoStampd Indonesia 1
JAPAN
#1 Dentsu Inc Tokyo 9
#2 Geometry Ogilvy Japan 7
#3 Beacon Communicatons Tokyo 6
#3 TBWA\Hakuhodo Inc Tokyo 6
MALAYSIA
#1 Leo Burnett Malaysia 10
#2 Grey Group Malaysia 7
#3 Muma Malaysia 4
#4 TBWA\Malaysia 2
#5 FCB Malaysia 1
#5 Lion & Lion Malaysia 1
#5 Naga DDB Tribal Kuala Lumpur 1
NEW ZEALAND
#1 Clemenger BBDO Wellington 26
#2 Special Group New Zealand 20
#3 DDB Group New Zealand 11
#4 Colenso BBDO New Zealand 10
#4 YoungShand New Zealand 10
#6 Motion Sickness New Zealand 5
#7 Saatchi & Saatchi New Zealand 4
#7 VMLY&R New Zealand 4
#9 dentsu New Zealand 2
PHILIPPINES
#1 TBWA\Santiago Mangada Puno Manila 31
#2 GIGIL Manila 25
#3 Petch & Partners Manila 18
#4 Leo Burnett Group Manila 14
#5 Propel Manila 360 Inc 7
#6 Dentsu Jayme Syfu Philippines 6
#7 Publicis JimenezBasic Philippines 4
#8 MullenLowe Treyna Manila 3
#9 DDB Tribal Worldwide Philippines 2
#9 Dentsu One Manila 2
#9 Havas Ortega Manila 2
#12 SVEN Manila 1
SINGAPORE
#1 TBWA\Singapore 8
#2 DDB Group Singapore 6
#3 Toaster Singapore 4
#5 Edelman Singapore 3
#5 Ogilvy Singapore 3
#7 BBDO Singapore 2
#7 Iris Singapore 2
#7 McCann Worldgroup Singapore 2
#9 GOVT Singapore 1
#9 MRM/McCann Singapore 1
SOUTH KOREA
#1 Innocean Worldwide Seoul 16
TAIWAN
#1 Ogilvy & Mather Taiwan 18
#2 dentsu mcgarrybowen Taiwan 13
#3 Wunderman Thompson Taiwan 12
#4 ADK Taiwan 8
#4 Dentsu One Taiwan 8
#6 Medialand Digital Strategy Limited Taiwan 3
#6 Omnicom Media Group Taiwan 3
#8 Heartbeat Creative Lab Taiwan 1
#8 Hufax Arts Taiwan 1
THAILAND
#1 Ogilvy & Mather Thailand 21
#2 GREYnJ United Bangkok 20
#3 BBDO Bangkok 17
#4 CJ Worx Bangkok 16
#5 Sour Bangkok 14
#6 Wunderman Thompson Bangkok 11
#7 Rabbit Digital Group 9
#8 Wolf Bangkok 7
#9 TBWA Thailand 5
#10 Storyteller Bangkok 3
#11 Ensemble Thailand 2
#12 Leo Burnett Thailand 2
#13 Player 2 Co. Bangkok 1
#13 Walnut Thailand 1
#13 Yell Advertising 1
