Reflections Holiday Parks says ‘Holidays are calling’ in new campaign via Iris Sydney
Following a competitive pitch, Iris Sydney was awarded the Reflections Holiday Parks creative account in February 2021. Reflections Holiday Parks consists of 37 properties positioned on stunning Crown Land, located along the NSW coast, as well as some inland sites.
With all the stresses of the past 18 months, lockdowns, locked borders, one truth is clear – we all need a holiday.
The campaign centres around the idea that like so many things in life, what is clearly obvious to everyone around you, may be ambiguous to you. And it’s times like these that a gentle nudge isn’t going to work. Reflections Holiday Park believes what Aussies need is something loud, disruptive, and frankly, a little absurd to snap Aussies out of their rut. Aussies need a Conch Shell to remind them that ‘Holidays Are Calling’.
Says Miguel Garcia, general manager of Iris: “With the local holiday market being more competitive than ever, we knew we needed to do something bold to stand out, we’re grateful to Jo and the Reflections team for the trust they’ve put in us; the work reflects the fun we’ve had in creating the campaign.”
Says Jo Thomas, executive manager marketing at Reflections: “We knew from the start of the pitch that Iris had a great strategy and fantastic idea. We are thrilled to be working with Iris on the ‘Holidays Are Calling’ campaign as part of our ongoing commitment to growing the NSW domestic tourism market – a job that is more important than ever before!’
Love Media Group developed the media strategy for the campaign which will see the Holidays Are Calling message go out on TV, social, OOH, digital as well as a fun radio promotion with ARN including The Kyle and Jackie Show, Jonsey and Amanda and The 3pm Pick Up Show with Monty, Yumi and Kate.
Client: Reflections Holiday Parks
Executive Manager Marketing: Jo Thomas
Marketing Manager Digital: Christopher Stratton
Marketing Assistant: Emily Morton
Rewards Club & Partnerships Specialist: Kate Randall
Marketing Coordinator: Lily Schier
Creative Agency: Iris Worldwide Sydney
General Manager: Miguel Garcia
Head of Planning: Peter Wilson
Creative Director: Dean Hamilton
Senior Account Director: Meghan Winger
Account Director: Abigail Sands
Executive Producer: Wendy Gillies
Production Company: Good Oil
Director: Tim Green
Executive Producer: Sam Long
Producer: Catherine Warner
DOP: Aaron Mclisky
Editor: The Editors
Media: Love Media Group
Head of Operations and Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Sound: Sonar Music
Sound Engineer: Tim Bridge
Photography: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller
10 Comments
‘Come down for air’ would be like if it was made in a completely shit way. But it wasn’t.
Iris are still going? Surely not for much longer after seeing this.
This is brave, fun, and simple. Well done!
This is pretty funny. If you think otherwise perhaps you need a holiday.
Weird, funny. We all need a bit more weird funny
I get the insight that we all need a holiday right now but there’s nothing here that specifically sells me on holiday parks.
Where’s the USP or brand insight?
This ad could be for literally anybody that has anything to do with holidays – brands that people have already heard of.
I can’t see anyone remembering Reflections from these which is a real shame as their better known competitors will probably get more out of this campaign than they do.
Pretty average, generic idea that’s been done before, could be for any holiday, poor performances made it worse, sorry fail
It’s 25 seconds of problem, of which who the fuck needs to see? it’s 101.
I don’t get it or his relevance to any of the characters/story? Just trying too hard to be weird for weirdness sake.
Funny. I think other people will find it funny.